It seems like every trade show and event is “pivoting” to virtual right now. For those live events that didn’t integrate a virtual component before COVID-19, it’s been a painful lesson as they struggle to adapt – and quickly.
Virtual and hybrid events have matured and evolved a great deal over the last couple of years, and they will keep connecting us long after the pandemic is over.
Event professionals worldwide have been learning quickly and transforming in-person to virtual events, over the last year and the industry is evolving fast.
COVID-19 has had an enormous effect on business, with the live events industry one of the first to be hit. While some predict the pandemic will reduce or even eliminate the number of live events in the future, I disagree.
With trade shows and conferences of all sizes being canceled or postponed due to travel restrictions and COVID-19 health concerns, event planners are scrambling to take their live events digital to meet the needs of their audiences.
Right now, health is on everyone’s mind, personally and professionally.
Ask event teams about their high-priority KPIs and good audience engagement is sure to feature in the list. But keeping the audiences engaged in a virtual setup can be hard. Great event teams do a few common things to up their audience engagement game.
The Virtual Edge Institute [VEI] and Meetings + Conventions Calgary announced fall scholarship applications now are being accepted for VEI’s Digital Event Strategist [DES] newly updated course and certification exam.
The year 2020 has turned the world of virtual events upside down. How can you make connections when you can’t bring people together?
Brands sponsor face-to-face events because they want to connect with key audiences. They want to increase brand awareness and improve brand perception. They want to generate leads and drive sales.