As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework:
If you’re in the marketing, sales and events industries, take a deep breath. We’ve all been having a rollercoaster of a year and now as we face 2021 planning, everyone’s heads are spinning with hybrid, live, virtual, taped, webinars, etc. It’s become more confusing than ever, but my hope is after reading this you’ll be able to make sense of all the virtual event shifts and create a solid blueprint moving forward.
So how did we get here and what’s to come? First, let’s consider the four phases:
When COVID-19 hit and dashed all travel plans, the scholarly community saw a wave of conference cancellations and a rapid scramble to virtual formats. Nine months down the line (and with another wave of the virus bearing down in many countries) it has become increasingly clear that conferences will not be returning to their pre-COVID formats any time soon.
You’ve undoubtedly been hearing a lot lately – and not just in this space – about the COVID-19 pandemic giving rise to something often described as the Zoom Era. Virtual events, you see, have been a necessary function of maintaining public health, social distancing and general decorum. Whether it’s a work meeting, symposium, classroom or concert, we’ve all been dutifully doing our part to suck it up, hunker down and log on. For now.
On April 22, event professionals from across the globe tuned in to watch the Virtual Events Institute’s inaugural Virtual & Hybrid Event Awards.
In a time where most face-to-face meetings aren’t an option, many event professionals are turning to virtual events. But as we all know, it can be difficult to keep a remote audience engaged.
As the demand for virtual event platforms continues to increase, LinkedIn has entered the game.
The Virtual Edge Institute (VEI) will be hosting their annual Virtual Edge Summit on Sept. 17.
This annual, day-long event delivers senior-level education for both meetings professionals who produce hybrid and/or digital events and those who desire to learn more about this advancing discipline.
Online virtual participants will have the opportunity to radically reduce their learning curve and get the latest industry insights and education.
Sessions on tap this year include:
The Virtual Edge Institute (VEI) will be hosting their annual Virtual Edge Summit on Sept. 17.
This annual, day-long event delivers senior-level education for both meetings professionals who produce hybrid and/or digital events and those who desire to learn more about this advancing discipline.
Online virtual participants will have the opportunity to radically reduce their learning curve and get the latest industry insights and education.
Sessions on tap this year include:
Virtual Events Institute has debuted a global platform designed to bring the virtual and hybrid events community together to share best practices, educate, discuss, inspire and do business.