As the demand for virtual event platforms continues to increase, LinkedIn has entered the game.
In response to the influx of physical events transitioning to virtual, AI live event chatbot creator 42Chat has launched Virtual Event Bots to help streamline the virtual attendee experience.
It seems like every trade show and event is “pivoting” to virtual right now. For those live events that didn’t integrate a virtual component before COVID-19, it’s been a painful lesson as they struggle to adapt – and quickly. Regardless of what’s happening in the world, virtual should now be a natural extension of any live event, one that provides an even greater opportunity for any organization to further its mission.
But what happens when those events go virtual? How can organizers ensure attendees still achieve their learning objectives, even without the face-to-face experience?
With trade shows and conferences of all sizes being canceled or postponed due to travel restrictions and COVID-19 health concerns, event planners are scrambling to take their live events digital to meet the needs of their audiences.
Brands sponsor face-to-face events because they want to connect with key audiences. They want to increase brand awareness and improve brand perception. They want to generate leads and drive sales. And every single one of these goals remains relevant and achievable, even now that coronavirus has driven face-to-face events into the virtual sphere.
St. Louis-based event technology software company Ungerboeck is preparing to launch a new feature for managing virtual events. Customers will have their choice of using a virtual event provider, such as GoToWebinar or Zoom, and then be able to seamlessly manage online participants, event details and engagement statistics directly through the Ungerboeck platform.
COVID-19 has had an enormous effect on business, with the live events industry one of the first to be hit. While some predict the pandemic will reduce or even eliminate the number of live events in the future, I disagree. The general consensus among our clients and event organizers is that trade shows will fiercely reemerge this fall and into next year.