While innovations in exhibit design and technology continue to drive the trade show industry’s evolution, the development of lead capture and post-show strategy can be overlooked. To remedy that, Gateway, a St.
As technology continues to become an essential part of the trade show ecosystem, some show organizers are creating dedicated showfloor spaces for tech innovations that make sense for the industries their shows represent.
TicketSocket, a white-label ticketing, registration and data marketing company, has released Ice Cream Social (ICS), a social commerce platform that harnesses affiliate marketing concepts to help turn customers into promoters.
In its continuing mission to develop smart, seamless technology tools to help event planners execute events with less stress, The Expo Group has launched ExpoSuite, a single-source event technology service platform that combines show management, exhibitor, sponsor and attendee platforms into one digital experience.
Event management software company, CadmiumCD, has launched Conference Harvester Logistics, a logistics management software designed to automate resource allocation while cutting down on what can be tedious processes for event planners.
This new addition to CadmiumCD’s software platform was announced during PCMA’s 2019 Convening Leaders Conference, held last month in Pittsburgh, Penn.
NFL quarterbacks Tom Brady and Jared Goff will go head to head at Mercedes-Benz Stadium in Atlanta this Sunday, Feb. 3, for Super Bowl LII. Yet the Atlanta CVB is drawing on more stars to help promote the big game, launching a celebrity-packed video welcoming visitors to the city to mark the first the first time it’s hosted the Super Bowl since 2000.
For those who have used augmented reality in the events space, it’s no mystery that AR can add an immersive and compelling visual experience to events and trade show booths of any size. But wouldn’t it be great if AR could be integrated into a mobile event application?
For smaller exhibiting companies with limited marketing budgets, investing large amounts of money on flashy, high-end booths to maximize foot traffic and generate meaningful leads can be a big, if not impossible challenge. That’s where event technology can help even the playing field on the trade showfloor.