Industry News https://www.tsnn.com/ en UFI Global Barometer: 2023 Looks Bright, as the Industry Puts the Pandemic Behind and Embraces the Future https://www.tsnn.com/news/ufi-global-barometer-2023-looks-bright-industry-puts-pandemic-behind-and-embraces-future <div data-history-node-id="1091641" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> UFI Global Barometer: 2023 Looks Bright, as the Industry Puts the Pandemic Behind and Embraces the Future </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">February 2, 2023</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/tsnn-news" hreflang="en">TSNN News</a></div> <div id="custom-sharethis"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img loading="lazy" src="/sites/default/files/styles/large/public/shutterstock_1489781858.jpg?itok=Oft6l-pJ" width="480" height="270" alt="" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><a href="http://www.ufi.org/" rel="nofollow">UFI, the Global Association of the Exhibition Industry</a>, released the 30<sup>th</sup> edition of its <a href="https://www.ufi.org/industry-resources/research/global-reports/global-barometer/" rel="nofollow">Global Exhibition Barometer research</a>, which points to a positive outlook for 2023 and beyond following the quickening pace of the industry’s recovery in 2022.</span></span></span></span></p> <p><span><span><span><span>With results indicating a full recovery expected in 2023 in most markets, with the exception of a few locations such as China, and revenues predicted to reach more than 90% of 2019 levels on average, the time has come to concentrate on thriving in a post-pandemic world while addresses the challenges that lie ahead, according to Kai Hattendorf, managing director and CEO at UFI.</span></span></span></span></p> <p><span><span><span><span>“We can stop focusing on ‘post-pandemic recovery’—and move on!” Hattendorf said. “This 30<sup>th</sup> edition of our barometer confirms that the recovery phase is ending in most markets around the world.” </span></span></span></span></p> <p><span><span><span><span>While every market shows certain specifics, globally, attention has shifted toward future challenges, he added. </span></span></span></span></p> <p><span><span><span><span>“Internal management—primarily staffing—and the need to further develop digitalization are top of mind around the world,” Hattendorf said.</span></span></span></span></p> <p><span><span><span><span>The latest edition of UFI’s bi-annual industry survey, conducted in collaboration with 21 UFI member associations, concluded in January 2023 and includes data from 367 companies in 56 countries and regions. The study also includes outlooks and analysis for 21 focus countries and regions. </span></span></span></span></p> <h4><strong>Barometer Results at a Glace</strong></h4> <p><span><span><span><span>Key finding from the survey include:</span></span></span></span></p> <ul><li><span><span><span><span>The highest levels of “normal activity” for the first half of 2023 on average are expected in Brazil (98%), Turkey, the U.S. (95%), the UK (90%), Italy and Thailand (88%), and Spain and UAE (85%). In China, only 29% expect normal activity, and 40% expect reduced activity. </span></span></span></span><br />  </li> <li><span><span><span><span>The overall very positive outlook is driven by the fact that exhibitions can now be held everywhere in the world (except in some places in China), with several regions reporting new hygiene measures.</span></span></span></span><br />  </li> <li><span><span><span><span>Globally, on average and excluding China, revenues for 2022 and 2023 represent 80% and 94% of 2019 levels, respectively. For the U.S. in particular, revenues for 2022 and 2023 represent an average of 75% and 86% of 2019 levels, respectively.</span></span></span></span><br />  </li> <li><span><span><span><span>In terms of operating profit, markets in all the countries analyzed are above average levels in either 2022 or 2023 (or both) except China, Germany, Italy, Thailand, and the U.S. Globally, 4% of respondents expect a loss for 2023, compared to 11% for 2022. The highest proportion of companies expecting a loss in 2023 was declared in China (18%), Germany (17%) and Italy (11%).</span></span></span></span><br />  </li> <li><span><span><span><span>A key business issue for all regions is internal management challenges. Within internal management challenges,” 67% of respondents selected<strong> </strong>human resources, 44% selected business model adjustments, and 31% selected finance.</span></span></span></span><br />  </li> <li><span><span><span><span>For Germany, Italy, the U.K. and the U.S., global economic developments has become the most pressing business issue. In the U.S. in particular, the state of the state of the economy in the home market was the next biggest business concern, followed by internal management challenges, impact of digitization and competition from within the exhibition industry.</span></span></span></span><br />  </li> <li><span><span><span><span>Eighty eight percent of companies surveyed are confident that COVID-19 confirms the value of face-to-face events, with 26% (compared to 44% in 2022 and 63% in 2021) indicating they believe there will be fewer international physical exhibitions and less participants overall.</span></span></span></span><br />  </li> <li><span><span><span><span>Fifty seven percent (compared to 73% in 2022 and 80% in 2021) believe there is a push toward hybrid events and more digital elements at events. </span></span></span></span></li> </ul><p><span><span><span><span>To download the full report, click <a href="https://www.ufi.org/industry-resources/research/global-reports/global-barometer/" rel="nofollow">here</a>. The next UFI Global Exhibition Barometer survey will be conducted in June 2023.  </span></span></span></span></p> <p>UFI will bring its annual <span><span><span><span><a href="https://www.ufi.org/ufievent/90th-ufi-global-congress/" rel="nofollow">UFI Global Congress</a></span></span></span></span> to the U.S. for the first time this year. The 90th edition, hosted by the Las Vegas Convention and Visitors Authority, will take place Nov. 1-4 at the ARIA Resort &amp; Casino Las Vegas.</p> <p><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter</strong><strong> </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>,</strong><strong> listen to our latest podcast</strong> <strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow">HERE</a></strong><strong> <strong>and engage with us on</strong> </strong><a href="https://twitter.com/TSNN_com_US" rel="nofollow"><strong>Twitter</strong></a><strong>,</strong><strong> </strong><a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><strong>Facebook</strong></a><strong>,</strong><strong> </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong> </strong><strong>and</strong><strong> </strong><a href="https://www.instagram.com/tradeshownewsnetwork/" rel="nofollow"><strong>Instagram</strong></a><strong>!</strong></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1091641&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="vPmn-_hw377o78ZRIXLw1CrEbS9pXj1FABWK_NrQwn0"></drupal-render-placeholder> </section> </div> </div> Thu, 02 Feb 2023 18:20:56 +0000 ltenny@tsnn.com 1091641 at https://www.tsnn.com Tributes Pour in for the Late Peter Nathan, SISO Founder and International Trade Show Trailblazer https://www.tsnn.com/news/tributes-pour-late-peter-nathan-siso-founder-and-international-trade-show-trailblazer <div data-history-node-id="1091516" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Tributes Pour in for the Late Peter Nathan, SISO Founder and International Trade Show Trailblazer </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">February 1, 2023</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/danica-tormohlen" hreflang="en">Danica Tormohlen</a></div> <div id="custom-sharethis--2"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img loading="lazy" src="/sites/default/files/styles/large/public/Krakoff%20Award%20CEO%202013%20Lew%20Shomer%2C%20SISO%2C%20Davod%20Audrain%2C%20SISO%2C%20Tony%20Calanca%2C%20Krakoff%20Award%20Committee%20Chair%2C%20Peter%20Nathan.jpg?itok=NhQF4v-l" width="480" height="319" alt="" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span><span>Peter Nathan, founder of the </span></span></span></span></span></span></span><a href="https://www.siso.org/" rel="nofollow"><span><span><span><span><span><span><span><span><span>Society of Independent Show Organizers</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> (SISO) and international trade show trailblazer, passed away on Jan. 28 at 89. He spent nearly 60 years working in the exhibitions, conferences and events industry and left an indelible mark in the lives of event professionals and the industry at large along the way. </span></span></span></span></span></span></span><span><span><span><span><span><span><span> </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>After graduating from University of Connecticut, Nathan served in the U.S. Marine Corps, attaining the rank of captain. After leaving the military, he joined Clapp &amp; Poliak and is credited for organizing the first U.S. events in the former Soviet Union and China. After Clapp &amp; Poliak was acquired by Reed Exhibitions, he worked at Javits Convention Center in New York. In 1996, he formed his own company, PWN Exhibicon International and produced the only two U.S. exhibitions sanctioned by the U.S. government in Cuba: The U.S. Healthcare Exhibition and The Food &amp; Agribusiness Exhibition.</span></span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Nathan is credited with transforming a primarily domestic U.S. exhibition industry into a global one, either on his own or by forming joint ventures with other organizers. He served as a member of boards at a number of major industry associations, including the </span></span></span></span></span></span></span><a href="https://www.iaee.com/" rel="nofollow"><span><span><span><span><span><span><span><span><span>International Association of Exhibitions and Events</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> (IAEE) and its affiliate chapters; the </span></span></span></span></span></span></span><a href="http://www.siso.org" rel="nofollow"><span><span><span><span><span><span><span><span><span>Society of Independent Show Organizers</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> (SISO); the </span></span></span></span></span></span></span><a href="https://www.iaee.com/matso-join/" rel="nofollow"><span><span><span><span><span><span><span><span><span>Major Association of Trade Show Organizers</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> (MATSO); and </span></span></span></span></span></span></span><a href="https://www.ufi.org/" rel="nofollow"><span><span><span><span><span><span><span><span><span>UFI - The Global Association of the Exhibition Industry</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span>.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Nathan, who was often a speaker at industry conferences, wrote the chapter on Exhibiting Internationally in the IAEE Handbook. He received a number of industry awards, including the Pinnacle Award from IAEE for Lifetime Achievement; the Robert L. Krakoff Industry Award of Excellence from SISO; the Award for Excellence and the Kings Glove Award from the NY Chapter of the IAEE; and the Award for Lifetime Achievement in the </span></span></span></span></span></span></span><a href="https://www.eventscouncil.org/Leadership/Virtual-Hall-of-Leaders/Leaders-by-Name#N" rel="nofollow"><span><span><span><span><span><span><span><span><span>Hall of Leaders</span></span></span></span></span></span></span></span></span></a><span><span><span><span><span><span><span> from the Convention Industry Council (now known as the </span></span></span></span><a href="http://www.eventscouncil.org/" rel="nofollow">Events Industry Council</a><span><span><span><span>).</span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Beyond the trade show industry, Nathan was an active member of his community in Westport, Conn. He served as an officer and a club chairman of the Y's Men, an association of more than 400 retired men; as a governor-appointed member of the Connecticut Judicial Review Council; as an elected member of the Westport Representative Town Meeting (Westport's Legislative Body) for four terms; and as an advisory member of the Mid-Fairfield County Child Guidance Center and the Domestic Violence Crisis Center.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Nathan leaves his wife of 68 years, Lois (Sandy) Nathan, his children Tamara Rydz, Corynne Colfax, Mark Nathan and Leslie Nathan-Street, and their spouses Gary, Dina and Bryan. He also leaves behind nine grandchildren, their spouses and one great grandchild.</span></span></span></span></span></span></span></p> <h4><strong><span><span><span><span><span><span>Tributes and Memories for Industry Pioneer</span></span></span></span></span></span></strong></h4> <p><span><span><span><span><span><span>TSNN asked trade show industry colleagues and friends to share their memories and experiences with Nathan. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><strong>Leslie Nathan-Street</strong></span></span></span></span></span></span></span><span><span><span><span><span><span><span>, his daughter who worked at GLM on apparel, gift and home shows for 21 years and now serves a personal stylist partner for J. Hilburn Men’s Clothier, said: </span></span></span></span></span></span></span><span><span><span><span><span><span><span>“I was privileged to have Peter as my dad, but also my mentor. He taught me some of my most valuable lessons when I started my career in the trade show industry. When he asked if I wanted to come down and help with his second show in Cuba, The Food and Agribusiness Exhibition, I jumped at the opportunity to assist him and used vacation time from GLM to go down. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>My most vivid memory from that experience, other than, of course, meeting Castro, was when I came up with a strategy to deal with an issue we needed to resolve (which at this point, I can’t recall what the issue was), and he told me to go negotiate with Castro’s second in command. This man was not accustomed to taking direction from women in a business atmosphere, which I pointed out to my dad, who basically said, ‘Your idea, your meeting.’ This was truly a crowning moment for me because in that moment I realized that my dad truly trusted my business acumen and my leadership skills.”</span></span></span></span></span></span></span></p> <p><strong><span><span><span><span><span><span>Lew Shomer</span></span></span></span></span></span></strong><span><span><span><span><span><span>, president and owner of Shomex Productions and former executive director of SISO, said, “Peter was the most gifted and benevolent person one could ever know. He was introduced to me by a mutual friend as a possible investor in Shomex, but due to his non-compete, he could only advise us, which he did with great care and insight. He cared so much for the industry and brought me into a very young SISO, and of course the rest of that is history.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>His courage and panache to look east and start shows in China was groundbreaking, and he didn't stop when he decided there must be a market in Cuba. Peter was one of the most beautiful humans, sharing his knowledge and mentoring so many in the community. Joerg Uthmann from Germany told me he did his first M&amp;A deal with Peter. His family, kindness and just the ability to say, ‘Hi Peter, how's it going?’ will be sorely missed, but his presence will guide those he knew forever.”</span></span></span></span></span></span></p> <p><strong><span><span><span><span><span><span>Vincent Polito</span></span></span></span></span></span></strong><span><span><span><span><span><span>, CEO of SISO, said: “</span></span></span></span></span></span><span><span><span><span><span><span><span>Although Peter won nearly every award available to trade show professionals and was truly a titan in our industry, virtually everyone has a story about Peter’s kindness. He always made time for all in the industry and was never impressed by titles, but I would say was always impressed by character. He had a way of making whomever he spoke to feel like they were the most important person in the room. He epitomized the idea of being both strong and gentle. His accomplishments and awards are plentiful, and I believe he was most proud of his family—his wife Lois (Sandy) of 68 years and his four children and their families.</span></span></span></span></span></span></span><span><span><span><span><span><span>” </span></span></span></span></span></span></p> <p><strong><span><span><span><span><span><span>David Nussbaum</span></span></span></span></span></span></strong><span><span><span><span><span><span>, </span></span></span></span></span></span><span><span><span><span><span><span><span>chairman and CEO for America's Test Kitchen</span></span></span></span></span></span></span><span><span><span><span><span><span> and former trade show executive at Penton Media and Miller Freeman, said: “</span></span></span></span></span></span><span><span><span><span><span><span><span>Peter Nathan was my first boss, in my first job, in the trade show business. At the time, Peter was essentially running Clapp &amp; Poliak and was Saul Poliak’s right-hand man. Clapp &amp; Poliak was one of the largest and definitely most respected companies in the events sector and much of it was due to Peter’s class, intelligence and kindness. Peter was the top guy at the company, I was the bottom guy, but he always was patient and always had time for my dumb questions, and he never got frustrated when I made rookie mistakes.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Over the years, I ran into Peter at industry events and despite being a living legend in the business, he always had time for me, was constantly curious and always interested in what was on the horizon. I cherished his words of wisdom even after I climbed out of the lowest spot in the totem pole and reached a rung or two higher.</span></span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><span><span>The trade show industry lost one of its pioneers, and he will be missed.</span></span></span></span></span></span></span><span><span><span><span><span><span>”</span></span></span></span></span></span></p> <p><strong><span><span><span><span><span><span>Tom Kemp</span></span></span></span></span></span></strong><span><span><span><span><span><span>, chairman and CEO for Northstar Travel Media, said: “So sad to hear of Peter’s passing. He was a true class act in the trade show business and always a very warm and thoughtful leader for young people in the business.”</span></span></span></span></span></span><br /><br /><strong><span><span><span><span><span><span>Lawrence </span></span></span></span></span></span><span><span><span><span><span><span><span>Dvorchik</span></span></span></span></span></span></span></strong><span><span><span><span><span><span>, global director, business development, Operating Partners Forums &amp; CU Leadership Convention, said: “</span></span></span></span></span></span><span><span><span><span><span><span><span>Such sad news. For whatever reason, Peter took an interest in a much younger version of me and always had a kind word, a thought to make me ponder and an idea to make things better. His words helped more than he probably realized. A genuinely wonderful human being who will be missed.</span></span></span></span></span></span></span><span><span><span><span><span><span>”</span></span></span></span></span></span></p> <p>Read Danica Tormohlem's tribute to Peter on LinkedIn <span><span><span><a href="https://www.linkedin.com/feed/update/urn:li:activity:7025508391645036544/" rel="nofollow">here</a></span></span></span>, and please feel free to add yours in the comments.<br /><br /><span><span><span><span><span><span><span>A date for a celebration of Nathan’s life will be forthcoming, and TSNN will share the details as soon as they are available.</span></span></span></span></span></span></span></p> <p><em><span><span><span><span><span><span><span>Photo (right to left): Peter Nathan receives the SISO </span></span></span></span>Krakoff Award in 2013 from Tony Calanca, former chair of the Krakoff Award Committee, David Audrain, former chair and CEO of SISO, and Lew Shomer, former executive director of SISO.</span></span></span></em></p> <p><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter</strong><strong> </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>,</strong><strong> listen to our latest podcast</strong> <strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow">HERE</a> <strong>and engage with us on</strong> </strong><a href="https://twitter.com/TSNN_com_US" rel="nofollow"><strong>Twitter</strong></a><strong>,</strong><strong> </strong><a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><strong>Facebook</strong></a><strong>,</strong><strong> </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong> </strong><strong>and</strong><strong> </strong><a href="https://www.instagram.com/tradeshownewsnetwork/" rel="nofollow"><strong>Instagram</strong></a><strong>!</strong></p> <p> </p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1091516&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="Tx1mtKfQ7Qe6yWaQDWdwZHyQFGwKjoS41Jd_8ePnW8A"></drupal-render-placeholder> </section> </div> </div> Wed, 01 Feb 2023 19:50:59 +0000 ltenny@tsnn.com 1091516 at https://www.tsnn.com New Research Provides Benchmarks for Trade Show Labor and Materials Handling Costs in 16 Cities https://www.tsnn.com/news/new-research-provides-benchmarks-trade-show-labor-and-materials-handling-costs-16-cities <div data-history-node-id="1091501" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> New Research Provides Benchmarks for Trade Show Labor and Materials Handling Costs in 16 Cities </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">February 1, 2023</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/danica-tormohlen" hreflang="en">Danica Tormohlen</a></div> <div id="custom-sharethis--3"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img loading="lazy" src="/sites/default/files/styles/large/public/cargo%20%26%20freight.jpg?itok=dDrxktCZ" width="480" height="292" alt="" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>What is the average cost of trade show labor in Las Vegas? What is the average cost of electrical labor in Orlando? What is the average cost for materials handling in New York? How do these averages by city compare to the national average? </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The </span></span></span></span></span></span><a href="https://exhibitoradvocacy.com/2022-labor-and-material-handling-rate-survey/" rel="nofollow"><span><span><span><span><span><u><span>2022 Material Handling &amp; Labor Rate Survey</span></u></span></span></span></span></span></a><span><span><span><span><span><span> — a new report by </span></span></span></span></span></span><a href="https://exhibitoradvocacy.com/" rel="nofollow"><span><span><span><span><span><u><span>The Exhibitor Advocate</span></u></span></span></span></span></span></a><span><span><span><span><span><span>, a non-profit organization dedicated to amplifying the voice of exhibitors — provides some benchmarks to review high-level exhibitor costs in 16 U.S. cities, from Las Vegas and Orlando to Chicago and Atlanta. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“We believe this data is a valuable and important benchmarking tool,” said Jessica Sibila, executive director of The Exhibitor Advocate. “Every show is different but having a tool like the Material Handling and Labor Rate Survey allows exhibitors to better estimate their expenses prior to participating in an event.” </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>She continued, “It allows show organizers to evaluate how their show compares to city averages and how their negotiated rates may impact exhibitors. And it allows facilities to understand how their costs compare to other destinations. All of this is important information for all stakeholders in the industry to have.”</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>TSNN takes a deeper dive into the report to provide analysis of the survey, which was prepared by </span></span></span></span></span></span><a href="https://tradeshowlogic.com/" rel="nofollow"><span><span><span><span><span><u><span>Tradeshow Logic</span></u></span></span></span></span></span></a><span><span><span><span><span><span>, an independent show management and event solutions company, and certified by </span></span></span></span></span></span><a href="https://www.evoliomarketing.com/" rel="nofollow"><span><span><span><span><span><u><span>EVOLIO Marketing</span></u></span></span></span></span></span></a><span><span><span><span><span><span>, an independent third-party research agency. To paint the full picture, we asked leading service contractors including </span></span></span></span></span></span><a href="https://www.freeman.com/" rel="nofollow"><span><span><span><span><span><u><span>Freeman</span></u></span></span></span></span></span></a><span><span><span><span><span><span>, </span></span></span></span></span></span><a href="https://www.ges.com/" rel="nofollow"><span><span><span><span><span><u><span>GES</span></u></span></span></span></span></span></a><span><span><span><span><span><span> and </span></span></span></span></span></span><a href="https://www.fernexpo.com/" rel="nofollow"><span><span><span><span><span><u><span>Fern</span></u></span></span></span></span></span></a><span><span><span><span><span><span>, and </span></span></span></span></span></span><a href="https://www.esca.org/" rel="nofollow"><span><span><span><span><span><u><span>Exhibition Services Contractors Association</span></u></span></span></span></span></span></a><span><span><span><span><span><span> (ESCA) to provide their take on the report. Here’s what we found. </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>The Back Story</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>The Annual Survey of U.S. and Canadian Labor Rates was first published by Tradeshow Week magazine beginning in 1980. After Tradeshow Week ceased publication in 2010, various groups produced the survey intermittently. The </span></span></span></span></span></span><a href="https://static1.squarespace.com/static/5786828e6b8f5b9d4690bccd/t/599ca298e6f2e1456c2598af/1503437464645/2017+EDPA+Labor+Rates+Study.pdf" rel="nofollow"><span><span><span><span><span><u><span>most recent version</span></u></span></span></span></span></span></a><span><span><span><span><span><span> was prepared in 2017 by EDPA, the </span></span></span></span></span></span><a href="https://www.edpa.com/" rel="nofollow"><span><span><span><span><span><u><span>Experiential Designers and Producers Association</span></u></span></span></span></span></span></a><span><span><span><span><span><span>. EDPA has officially turned over the production of this annual analysis to The Exhibitor Advocate.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“The pandemic caused many shows to skip one, two or even three show cycles. In the process of building back, the exhibition industry has faced rising inflation, staffing shortages, added health and safety costs, and supply chain issues,” according to the 2022 Material Handling &amp; Labor Rate Survey.</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>The Methodology</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>The data included in this study is based on secondary research sourced from 160 publicly available convention and exhibition exhibitor manuals and rate forms. The events, manuals and forms have been selected by market, based on availability of data (rates and services) across a representative sample of events and major industry sectors and sizes (net square footage and number of attendees).</span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>What It Means</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>When evaluating the data, it’s important to understand: “Many variables beyond just the cost of labor factor into the determination of labor and material handling rates, including: size and complexity of the show; depth of attendee services and show management requirements; show schedule; required equipment; distance to deliver equipment; dock accessibility; and ease of moving into and out of a facility,” according to the report. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The result: It’s extremely difficult to come up with year-over-year percentage changes unless you have an apples-to-apples comparison with the same show data, as well as a significant sample size. “It should be noted that the rates are averages and should serve only as a benchmark. Every show is unique,” according to the report.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“It is apples to apples in that the same cities were used for both 2017 and 2022; however, a random sample of shows was utilized,” Sibila said. “This is not meant to be a study of particular shows from year to year.” </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>That being said, the 2022 Material Handling &amp; Labor Rate Survey provides a starting point for budgeting and a baseline for future years (especially if the same shows and cities are used). </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Key Data Points</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>The averages are compiled from data that represents events held during January through Nov. 2022, at 16 major U.S. convention centers and facilities in Anaheim, Atlanta, Boston, Chicago, Dallas, Houston, Las Vegas, Nashville, New Orleans, New York, Orlando, Philadelphia, San Antonio, San Diego, San Francisco and Washington D.C.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The report provides cost ranges from high to low:</span></span></span></span></span></span></p> <ul><li><span><span><span><span><span><span>The lowest average straight time installation and dismantle rate was in Atlanta ($99.66), and the highest rate was in New York City ($235.05).</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>The lowest average straight time electrical rates were in Nashville and New Orleans ($77.00), and the highest rate was in Philadelphia ($187.60).</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>The lowest average Per LB material handling rate (before deadline) was in Atlanta ($1.02 Per LB), and the highest rate was in Philadelphia ($2.86 Per LB).</span></span></span></span></span></span></li> </ul><h4><span><span><span><strong><span><span>Outpacing Inflation</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>It probably comes as no surprise to show organizers, exhibitors or suppliers that trade show labor and materials handling costs outpaced the rate of inflation in 16 cities from 2017 to 2022, according to the report. But by how much? The answer depends a complex set of factors, which some industry leaders contend makes it nearly impossible to prove.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Based on the report’s analysis over the period from 2017 to 2022:</span></span></span></span></span></span></p> <ul><li><span><span><span><span><span><span>The average exhibitor kit installation and dismantle rates outpaced the rate of inflation by 3-6%.</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>The average exhibitor kit electrical labor rates outpaced the rate of inflation by 8-12%. </span></span></span></span></span></span></li> <li><span><span><span><span><span><span>The exhibitor kit material handling rates outpaced the rate of inflation by 18-31%.</span></span></span></span></span></span></li> </ul><p><span><span><span><span><span><span>“I would not be surprised to see that anything labor related reflects the general economy and as a result significantly outpaces general inflation,” said Aaron Bludworth, president and CEO of Fern. “This would especially be the case in an industry like ours that had a rapid decline and a rapid recovery. As to the percentage, that would require a very complex analysis that is unlikely sufficiently done in this report.” </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>He continued, “Most importantly, Fern works very hard to keep costs to our clients, both exhibitors and organizers, in check and pacing with our costs of operating our business. We are also very transparent in the process, which is why we created the first in the industry fully transparent, no added charges, material handling pricing model Fern’s 1Rate.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In response, Sibila added that all industry stakeholders have a vested interest in the viability of conventions and trade shows. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“The current economics are creating an existential challenge and resulting in reduced participation in exhibitions,” she said. “It’s important we work together to address this issue with all stakeholders in the industry.”</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>Big Picture</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>“Generally, I look to industry media and organizations like CEIR for industry data and reporting that are not focused on a specific outcome that could tend to sway the way data is interpreted and portrayed,” Bludworth said. “So, I look at these types of reports with skepticism, regardless of the characterizing done.”</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>TSNN asked ESCA to weigh in. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Our current economic landscape has driven inflation rates to a recent high,” said ESCA Director of Operations Julie Kagy. “Our members are not immune to these same cost pressures and are working diligently to manage the impact on their organizations. Data shared by our members confirm they have incurred significant cost increases in direct labor, indirect labor, supply chain, equipment rental and petroleum-driven costs that far outpace average inflationary rates.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>She added, “We have requested the raw data utilized to compile this survey. We look forward to thoroughly analyzing that data and providing an insightful reply.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Freeman and GES declined to comment on the results of the study. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>"Under the methodology section, it cites that the information was retrieved from 160 shows (~5%) which we believe is too small of a sampling size to form an opinion,” according to GES officials. “We also don’t have any info on the show profile to agree or disagree on this claim.”</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Sibila added that as stated in the report, and validated by two independent third parties, the sample size constitutes a representative sample for the research. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“There is a margin of error of +/- 10% and does not account for variables such as net square footage, industry segment or attendance,” she said.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>For a full list of costs by city (and to make your own determination about how to use the data), download a free copy of the survey </span></span></span></span></span></span><a href="https://exhibitoradvocacy.com/2022-labor-and-material-handling-rate-survey/" rel="nofollow"><span><span><span><span><span><u><span>here</span></u></span></span></span></span></span></a><span><span><span><span><span><span>.</span></span></span></span></span></span></p> <p><br /><span><span><strong><span>Don’t miss any event-related news: Sign up for our weekly e-newsletter</span></strong><strong> </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong><span><span><span>HERE</span></span></span></strong></a><strong><span>,</span></strong><strong> <span>listen to our latest podcast</span></strong> <strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><span>HERE</span></a> <strong><span>and engage with us on</span></strong> </strong><a href="https://twitter.com/TSNN_com_US" rel="nofollow"><strong><span><span><span>Twitter</span></span></span></strong></a><strong><span>,</span></strong><strong> </strong><a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><strong><span><span><span>Facebook</span></span></span></strong></a><strong><span>,</span></strong><strong> </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong><span><span><span>LinkedIn</span></span></span></strong></a><strong> </strong><strong><span>and</span></strong><strong> </strong><a href="https://www.instagram.com/tradeshownewsnetwork/" rel="nofollow"><strong><span><span><span>Instagram</span></span></span></strong></a><strong><span>!</span></strong></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1091501&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="Z2v8phusY39GiuyzdP9zAhAIfipNJC8o5AvA9mD2Y0Q"></drupal-render-placeholder> </section> </div> </div> Wed, 01 Feb 2023 14:51:37 +0000 lpsavas@tsnn.com 1091501 at https://www.tsnn.com The Art of a Brand Refresh With Wendy Gibson, Skyline Exhibits https://www.tsnn.com/news/art-brand-refresh-wendy-gibson-skyline-exhibits <div data-history-node-id="1091421" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> The Art of a Brand Refresh With Wendy Gibson, Skyline Exhibits </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">January 31, 2023</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/lisa-plummer-savas" hreflang="en">Lisa Plummer Savas</a></div> <div id="custom-sharethis--4"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img loading="lazy" src="/sites/default/files/styles/large/public/Gibson_Wendy_CMO_Skyline.jpg?itok=_qVh4OEG" width="478" height="480" alt="" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>It’s that time of year again when we in the business world focus on setting new goals and intentions to set ourselves up for a successful year ahead. The same goes for exhibiting companies, many of which may be seeking to kick off 2023 with a fresh brand identity to amplify their presence on the trade show floor. But what if you’re one of those companies that can’t afford a complete rebrand just yet?</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Consider a brand refresh instead, suggests Wendy Gibson, chief marketing officer for </span></span></span></span></span></span><a href="https://skyline.com/" rel="nofollow"><span><span><span><span><span><u><span>Skyline Exhibits</span></u></span></span></span></span></span></a><span><span><span><span><span><span>, a trade show exhibit builder known for creating award-winning trade show experiences through modular structures, high-impact graphics, custom fabrication and comprehensive services. In the course of her diversified career, this dynamic marketing leader has helped myriad clients elevate their brands on the show floor via impactful exhibits and brand messaging.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>TSNN sat down with Gibson to get her suggestions for how exhibiting companies can refine their brand positioning to get noticed in today’s overcrowded marketplace—without breaking their marketing budget.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <h4><span><span><span><span><strong><span><span>What do you suggest for exhibiting companies that don’t have the budget for a complete rebrand and why? </span></span></strong></span></span></span></span></h4> <p><span><span><span><span><span><span><span>I would create a refreshed value proposition, which includes </span></span></span></span></span></span></span><span><span><span><span><span><span>a </span></span></span></span></span></span><span><span><span><span><span><span><span>positioning statement, elevator pitch, brand pillars, key benefits and supporting features. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>Once you have your value prop, stretch your budget to update some of your brand elements. A less expensive way is to start with your digital brand assets first. You want to signal both internally and externally there is a change to your brand. Key drivers to changing your brand are aligning it with where you are today, as it may need to catch up. Another key driver is to reposition your company to a market segment or new area you want to create awareness and drive desire. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The b</span></span></span></span></span></span><span><span><span><span><span><span><span>ottom line with building a brand is consistency. Getting everyone on your team</span></span></span></span></span></span></span><span><span><span><span><span><span>—</span></span></span></span></span></span><span><span><span><span><span><span><span>sales, marketing, executives, front-line employees and partners</span></span></span></span></span></span></span><span><span><span><span><span><span>—</span></span></span></span></span></span><span><span><span><span><span><span><span>to speak the same language and reflect the same brand standards is critical. Getting everyone to speak with one voice goes beyond standard visual brand elements to deeper messaging and is critical to building a successful brand. Arm your team with messaging they can deploy consistently through prospect and client communications and touch points. </span></span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>What does a brand refresh involve, and what are the key components necessary for a successful one?  </span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>I like to think of a brand refresh as remodeling a home, whereas a rebrand is tearing it down and rebuilding. A brand refresh gives your brand an updated look or feel without renaming or creating a new logo, whereas a rebrand is starting from scratch. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>It’s common for mature brands to evolve. In doing so, they hold on to some of their brand personality, attributes and heritage. Healthy brands leverage that and grow to maintain relevancy in the marketplace. Through a thoughtful brand refresh, marketing departments can demonstrate they are modern, relevant and connected to their clients. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Brand refresh components typically include: </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <ul><li><span><span><span><strong><span><span>Tweaking the logo</span></span></strong></span></span></span><span><span><span><span><span><span>, including following a trend of slimming down a logo to enhance legibility on small screens and tight digital spaces.</span></span></span></span></span></span></li> <li><span><span><span><strong><span><span>Refreshing color palettes and fonts</span></span></strong></span></span></span><span><span><span><span><span><span> to align with the brand’s personality. Remember to ensure colors and fonts are ADA-compliant. </span></span></span></span></span></span></li> <li><span><span><span><strong><span><span>Updating messaging and value proposition</span></span></strong></span></span></span><span><span><span><span><span><span>, which is best accomplished by working with your sales channels and client services. Ensure you get feedback from those closest to your clients and the clients themselves, as nothing trumps the voice of the client. An updated pitch deck can help carry your message forward.</span></span></span></span></span></span></li> <li><span><span><span><strong><span><span>Introducing the brand refresh first through digital channels</span></span></strong></span></span></span><span><span><span><span><span><span>, such as an updated website, social media and digital marketing. Always tackle digital first. </span></span></span></span></span></span></li> <li><span><span><span><strong><span><span>A brilliant branding campaign can tie it all together</span></span></strong></span></span></span><span><span><span><span><span><span>, and, of course, launching that campaign at a trade show or event does wonders to amplify your message. For example, “Check out our new website and new brand video to see a refresh in action. Let us know what you think!”</span></span></span></span></span></span></li> </ul><h4><span><span><span><strong><span><span>Which branding elements should take top priority on a company’s refresh wish list?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Listen to your key stakeholders and let client feedback drive your priority list. In the case of Skyline, we were delivering high-impact exhibits, however, when you visited our website and social channels, we needed more appeal for the modern marketer. Based on feedback from sales and clients, our top three priorities were messaging, brand elements and developing a new website. Each situation is different, but the voice of the client should influence your priorities. </span></span></span></span></span></span></p> <h4><span><span><span><strong><span><span>What are your suggestions for amplifying one’s brand on the trade show floor?</span></span></strong></span></span></span></h4> <p><span><span><span><span><span><span>Brands want to stand out on the show floor to attract visitors to their exhibits. An exhibitor can stand out using high-impact graphics and creative booths and delivering an engaging attendee experience.   </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>We start a conversation on objectives during our first explorative meeting. That often includes the topic of the brand, whether it is a launch, refresh, campaign or amplification. By the end of the kick-off with our client, we understand their brand and goals, which provides the foundation for our recommendations and design.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Don’t miss any event-related news: Sign up for our weekly e-newsletter</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><a href="https://www.tsnn.com/subscribe" rel="nofollow"><span><span><span><strong><span><span>HERE</span></span></strong></span></span></span></a><span><span><span><strong><span><span>,</span></span></strong></span></span></span><span><span><span><span><strong><span><span> </span></span></strong></span></span></span></span><span><span><span><strong><span><span>listen to our latest podcast</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" rel="nofollow"><span><span><span><strong><span><u><span>HERE</span></u></span></strong></span></span></span></a><span><span><span><span><strong><span><span> </span></span></strong></span></span></span></span><span><span><span><strong><span><span>and engage with us on</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><a href="https://twitter.com/TSNN_com_US" rel="nofollow"><span><span><span><strong><span><span>Twitter</span></span></strong></span></span></span></a><span><span><span><strong><span><span>,</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><span><span><span><strong><span><span>Facebook</span></span></strong></span></span></span></a><span><span><span><strong><span><span>,</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><span><span><span><strong><span><span>LinkedIn</span></span></strong></span></span></span></a><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><strong><span><span>and</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><a href="https://www.instagram.com/tradeshownewsnetwork/" rel="nofollow"><span><span><span><strong><span><span>Instagram</span></span></strong></span></span></span></a><span><span><span><strong><span><span>!</span></span></strong></span></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1091421&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="u6smvOt-mr1dpT2Nars2kP80yshk54jfsVQ8HkWUrYw"></drupal-render-placeholder> </section> </div> </div> Tue, 31 Jan 2023 14:28:03 +0000 lpsavas@tsnn.com 1091421 at https://www.tsnn.com 2023 Las Vegas Outlook: Major Venue Openings and F1 Grand Prix Expected to Drive Growth https://www.tsnn.com/news/2023-las-vegas-outlook-major-venue-openings-and-f1-grand-prix-expected-drive-growth <div data-history-node-id="1091151" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> 2023 Las Vegas Outlook: Major Venue Openings and F1 Grand Prix Expected to Drive Growth </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">January 27, 2023</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/danica-tormohlen" hreflang="en">Danica Tormohlen</a></div> <div id="custom-sharethis--5"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img loading="lazy" src="/sites/default/files/styles/large/public/2023-0019-2157e.jpg?itok=wwG8F23z" width="480" height="320" alt="" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">After closing 2022 with positive gains in visitor numbers year over year, the Las Vegas business community is poised for continued growth in 2023 with the addition of thousands of new hotel rooms, the opening of the new one-of-kind <a href="https://www.msgsphere.com/" style="color:#0563c1; text-decoration:underline">MSG Sphere</a> and its first <a href="https://www.formula1.com/" style="color:#0563c1; text-decoration:underline">Formula 1 Grand Prix</a>.</span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">“2023 is going to be a spectacular year in Las Vegas,” said Steve Hill, <span style="background:white"><span style="color:black">CEO and president, </span></span><a href="https://www.lvcva.com/" style="color:#0563c1; text-decoration:underline"><span style="background:white">Las Vegas Convention and Visitors Authority</span></a><span style="background:white"><span style="color:black"> (LVCVA), at the </span></span><a href="https://www.vegaschamber.com/" style="color:#0563c1; text-decoration:underline"><span style="background:white">Las Vegas Chamber of Commerce</span></a><span style="background:white"><span style="color:black"> Preview 2023 event on Mon., Jan. 23, in the West Hall at the <a href="https://www.vegasmeansbusiness.com/meeting-facilities/convention-conference-facilities/las-vegas-convention-center/" style="color:#0563c1; text-decoration:underline">Las Vegas Convention Center</a> (LVCC)</span></span>.</span></span></span></p> <figure role="group" class="align-left"><img alt="Fountainebleu Las Vegas" data-entity-type="file" data-entity-uuid="e75dac10-2ba9-4eb3-a4fc-dc511fd69467" height="238" src="/sites/default/files/inline-images/Fountainbleu.jpg" width="335" loading="lazy" /><figcaption><em>Fountainebleu Las Vegas</em></figcaption></figure><p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif"><b>Big Picture</b></span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">Hill highlighted several developments that will take shape in 2023, including the Q4 debut of <a href="https://www.fontainebleaulasvegas.com/" style="color:#0563c1; text-decoration:underline">Fountainebleau Las Vegas</a>, which be located across the street from the LVCC and offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space. </span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">Meanwhile, the Formula 1 Grand Prix will take place in November, the MSG Sphere entertainment venue is projected to open in the second half of 2023, and several other developments are on the horizon, according to Hill.</span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">The Vegas Loop will continue to grow in 2023, while Universal Studios is partnering with <a href="https://area15.com/" style="color:#0563c1; text-decoration:underline">Area 15</a> to open a year-round horror park, and country music star Blake Shelton and Gaylord plan to unveil <a href="https://olered.com/lasvegas/" style="color:#0563c1; text-decoration:underline"><span style="background:white">Ole Red</span></a>, a live music venue, restaurant and bar on the corner of Flamingo and Las Vegas Boulevard, before the Formula 1 race. </span></span></span></p> <h4><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif"><b>Driving Growth</b> </span></span></span></h4> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">When the Formula 1 Grand Prix rolls into Las Vegas Nov. 16-18, 100,000-plus visitors are projected to spend $966 million over the course of three days. Less than two months later, Las Vegas will host Super Bowl LVIII on Feb. 11, 2024, with 65,000-plus attendees at Allegiant Stadium.</span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">“They will be the two biggest events in Las Vegas in my lifetime,” Hill said. “Las Vegas is a category 1 (city). It’s going to be a spectacle this world has never seen.” </span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">Las Vegas is now home to eight professional sports teams, including the NFL Raiders, NHL Knights and WBA Aces.</span></span></span></p> <figure role="group" class="align-left"><img alt="Formula 1 Grand Prix Las Vegas Course" data-entity-type="file" data-entity-uuid="7c23e586-2ec1-4a31-8033-c3f312517b54" height="189" src="/sites/default/files/inline-images/F1%20Las%20Vegas%20Circuit.jpg" width="337" loading="lazy" /><figcaption><em>Formula 1 Grand Prix Las Vegas Course</em></figcaption></figure><h4><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif"><b>Formula for Success</b></span></span></span></h4> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">Taking place at night against the backdrop of the Las Vegas Strip, Formula 1 will feature a 3.8-mile track that will weave past world-famous landmarks as drivers reach speeds of up to 212 mph. </span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">“Las Vegas will be the Monaco of North America,” said Stephano Domenicali, president and CEO, Formula 1. “We expect 100,000 fans per day over the course of three days and 400,000 room nights in Las Vegas.” </span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">The race will include 50 laps with three high-speed straights, 17 high-velocity corners and two to three DRS (<span style="background:white"><span style="color:#202124">drag reduction system)</span></span> zones in Las Vegas. Lap time is expected to be 1 minute, 24 seconds.</span></span></span></p> <h4><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif"><b>Home in North America</b> </span></span></span></h4> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">Located on 39 acres just off the Strip at the <span style="color:black">corner of Harmon Avenue and Koval Lane, </span>construction is well underway on the four-story, <span style="color:black">300,000-sq.-ft. paddock</span>, garages and event space that will serve as home to Formula 1 in North America. </span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">“The high-end luxury facility will be LEED certified and will be available for other events beginning in 2024,” said Renee Wilm, CEO, Las Vegas Grand Prix. “We purchased the land for $240 million, and we are investing $240 million in the paddock buildings.” </span></span></span></p> <figure role="group" class="align-left"><img alt="MSG Sphere Las Vegas" data-entity-type="file" data-entity-uuid="400d6d9b-c6cd-4a4b-a4df-2bfedecbb50f" height="225" src="/sites/default/files/inline-images/MSG%20Sphere.jpg" width="339" loading="lazy" /><figcaption><em>MSG Sphere Las Vegas</em></figcaption></figure><h4><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif"><b>First Look at Next-Gen Venue </b></span></span></span></h4> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">Construction is nearing completion at the $1.8 billion MSG Sphere at the Venetian, a next-level entertainment experience designed to introduce an entirely new medium that will unlock shared experiences that people never dreamed possible, according to Lucas Watson, president, MSG Sphere.</span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">“The sphere will offer an immersive experience that will build human connection and transport guests to new worlds,” Watson said. “We are working with marquee artists, creators and events to bring this to life. Our goal is to be one the busiest venues in the world.” </span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">Owned and operated by Madison Square Garden, MSG Sphere plans to be open 365 days a year and host two to three events per day. Watson envisions four to six musicians with residencies of 10 to 12 shows. Rumors about a U2 residency were not officially confirmed. </span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">The venue will feature 17,500 seats, an exosphere with 580,000 sq. ft. of programmable lighting, advanced acoustics and an infrasound haptic system enabling guests to feel the sound.</span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">MSG Sphere will be available for corporate events and product launches, as well as for advertising.  </span></span></span></p> <h4><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif"><b>Back Story</b> </span></span></span></h4> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">The latest development streak in Las Vegas comes on the heels of significant growth over the past decade.  </span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">“In Clark County, the population has increased with 330,314 new residents in the last 10 years,” said Jeremy Aguero, principal, Applied Analysis. </span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">In 2022, the average daily room rate was $165, an increase of $57 since 2012, while airport passengers at Harry Reid International Airport reached 52.1 million, increasing 25.1% over the last 10 years, according to Aguero. </span></span></span></p> <p><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">For more key stats on growth in Las Vegas, go </span></span></span><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><a href="http://appliedanalysis.com/presentations/preview/2023/" style="color:#0563c1; text-decoration:underline">here</a> to download </span></span></span><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">the full presentation by Applied Analysis</span></span></span><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">. </span></span></span></p> <p><em><span style="font-size:12pt"><span style="text-autospace:none"><span style="font-family:Calibri,sans-serif">Main photo: Renee Wilm, CEO, Las Vegas Grand Prix and Stephano Domenicali, president and CEO, Formula 1 </span></span></span></em></p> <p><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter</strong><strong> </strong><a href="https://www.tsnn.com/subscribe"><strong>HERE</strong></a><strong>,</strong><strong> listen to our latest podcast</strong> <strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank">HERE</a></strong><strong> <strong>and engage with us on</strong> </strong><a href="https://twitter.com/TSNN_com_US"><strong>Twitter</strong></a><strong>,</strong><strong> </strong><a href="https://www.facebook.com/tradeshownewsnetwork/"><strong>Facebook</strong></a><strong>,</strong><strong> </strong><a href="https://www.linkedin.com/groups/94524/"><strong>LinkedIn</strong></a><strong> </strong><strong>and</strong><strong> </strong><a href="https://www.instagram.com/tradeshownewsnetwork/"><strong>Instagram</strong></a><strong>!</strong></p> </div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1091151&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="Je33fKVLu8NQ0rKwio3av-RzxUxyU3vhg03A2A6mxzM"></drupal-render-placeholder> </section> </div> </div> Fri, 27 Jan 2023 17:45:00 +0000 ltenny@tsnn.com 1091151 at https://www.tsnn.com 5 CES Experiential Tech Activations That Raised the Bar for Exhibit Design and Brand-Building https://www.tsnn.com/news/5-ces-experiential-tech-activations-raised-bar-exhibit-design-and-brandbuilding <div data-history-node-id="1091156" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> 5 CES Experiential Tech Activations That Raised the Bar for Exhibit Design and Brand-Building </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">January 27, 2023</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/anna-huddleston" hreflang="und">Anna Huddleston</a></div> <div id="custom-sharethis--6"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img loading="lazy" src="/sites/default/files/styles/large/public/SK%20Group%20PXL_20230108_203020110.jpg?itok=oL8mmHSV" width="480" height="360" alt="" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>The<a href="https://www.ces.tech/" rel="nofollow"><u> Consumer Electronics Show</u></a> (CES) has always been the barometer of what’s trending in face-to-face marketing. At this year's show in Las Vegas, held Jan. 5-8, the the fast-changing experiential marketing landscape made it that much more exciting to see how brands chose to tell their stories and build connections at<a href="https://www.tsnn.com/index.php/news/ces-rebounds-strong-numbers-delivers-largest-global-tech-event" rel="nofollow"><u> CES 2023</u></a>–particularly through compelling and immersive tech activations at exhibits. </p> <p>Among the key themes on the show floor, Tom Maher, director of strategy and growth for Pinnacle, an experiential marketing agency, pointed out the rise of active solutioning, where demos go beyond selling a product’s features and benefits to enabling customers to tailor a solution to their needs.</p> <p>“It’s a powerful pre-sales mechanism, allowing the customer to truly envision the possible impact of making the solution on offer part of the way they do business,” he said. </p> <p>Maher also noted the growing importance of quantifying reach and broader adoption of footfall and dwell-time tracking, heat mapping and passerby impressions, in addition to traditional business metrics, as brands are now looking for a much higher level of measurement.</p> <p>Meanwhile, artificial intelligence (AI) will become a major force in shaping the future of exhibits and face-to-face marketing in general, Maher expects. </p> <p>“From text-to-image visualization (Midjourney, Stable Diffusion and DALL-E) for exhibit design inspiration to AI booth staff and more intelligent/responsive demos (ChatGPT) and post-event marketing automation, AI is making inroads into marketing and design in a big way, and exhibits will see a fair share of change in the coming years.”</p> <p>Here are five CES exhibits that led the way in next-level tech experiences at this year’s show. </p> <h4><strong>SK Group</strong></h4> <p>The floor is … ocean! As attendees entered <span><span><span><a href="https://eng.sk.com/" rel="nofollow">SK Group</a>’s </span></span></span>dark tunnel lined with screens, the world landmarks, including the Statue of Liberty, the Sphinx and Big Ben, around them disappeared into the rising ocean, depicting the grim consequences of climate change. This unnerving experience was juxtaposed with a brighter future built with low-carbon technologies the Korean energy-to-telecom enterprise is bringing to a wide range of products. Attendees could go for a virtual ride in a life-sized air mobility simulator that showcased SK’s AI semiconductor’s applications and see a living space where carbon reduction technologies are commonplace. A massive splash wall and corresponding touch screens made it easy to learn about the future of cities powered by net-zero energy sources. </p> <h4><strong><img alt="Canon Exhibit at CES 2023" data-entity-type="file" data-entity-uuid="191220f5-5c86-4ff0-b217-acca90a1199a" height="259" src="/sites/default/files/inline-images/Canon_1.jpg" width="345" class="align-left" loading="lazy" />Canon</strong></h4> <p>What might have initially seemed like a calming forest break from a busy showfloor was actually a meticulously created escape room experience based on “Knock at the Cabin,” an apocalyptic thriller by M. Night Shyamalan. Leveraging <span><span><span><a href="http://www.canon.com/" rel="nofollow">Canon</a> </span></span></span>technologies, Shyamalan has created a mixed-reality experience where attendees can explore scenes from the movie, including picking up on clues around the exhibit, conversing with IA version of intruders and barricading the cabin’s door with virtual furniture to make a run for it. The eeriness and the thrill were more than real in the exhibit that blended the line between brand storytelling and an immersive movie trailer. </p> <h4><strong><img alt="Caterpillar Exhibit CES 2023" data-entity-type="file" data-entity-uuid="4a8f06b2-d477-4cef-977d-28db4680ddeb" height="260" src="/sites/default/files/inline-images/Caterpillar.jpg" width="347" class="align-left" loading="lazy" />Caterpillar</strong></h4> <p>High-tech industrial equipment manufacturers are no strangers to CES, but arguably the crowd favorite this year was <span><span><span><a href="https://www.caterpillar.com/" rel="nofollow">Caterpillar</a> </span></span></span>and their 110-ton Cat777 off-highway truck, a massive—as in 20 feet tall—selfie opportunity and a showcase of the company’s advances in mining and construction technologies. Attendees could climb into the cab and also into the bed of this huge vehicle and participate in AR experiences about various industries and vehicle types. On the ground, they could remotely operate a Cat large dozer and an excavator in real-time hundreds of miles away. <br />  </p> <h4><strong><img alt="Togg Exhibit CES 2023" data-entity-type="file" data-entity-uuid="cfa92884-3e43-4cda-8251-b2e49c72adf5" height="261" src="/sites/default/files/inline-images/Togg.jpg" width="348" class="align-left" loading="lazy" />Togg</strong></h4> <p>Turkish global tech brand <span><span><span><span><span><span><a href="https://www.togg.com.tr/en/" rel="nofollow">Togg</a> </span></span></span></span></span></span>showcased its vision of the future with the “Digital Mobility Garden” experience anchored by Beyond X, an immersive digital tunnel with Saturn, Jungle, Futuristic City and Artistic Turkey scenarios; Self.Ai, where attendees could create their digital alter ego and upload it to their mobile devices; a Clean Energy solutions space; and a Trumore Experience, which featured semi-enclosed pods where attendees could take a break from the chaos of the show and test out AI that anticipates your needs and helps plan your daily routine. A perfect touch that married the digital to the physical was Turkish coffee, recommended by AI and handcrafted in traditional flavors such as cardamom and pistachio. </p> <h4><strong><img alt="LG Electronics Exhibit CES 2023" data-entity-type="file" data-entity-uuid="b1b9d374-06eb-4deb-b99b-6e3f3e4c298a" height="194" src="/sites/default/files/inline-images/GElabs.jpg" width="347" class="align-left" loading="lazy" />LG Electronics</strong></h4> <p>Behind the massive screens, <span><span><span><span><span><span><a href="http://www.lg.com/" rel="nofollow">LG Electronics</a> </span></span></span></span></span></span>welcomed attendees into the Life’s Good environment that showcased the brand’s key offerings, such as the first wireless OLED TV, a transparent TV and a color-changing MoodUP refrigerator. But arguably the coolest aspect of the exhibit—and storytelling strategy—was the collective of emerging brands and collaborations that are part of the LG Labs. From brid.zzz smart sleep solution to Monster Shoes Club, an NFT project that merged virtual shoes and real LG Styler ShoeCase, it explored what’s next in curated, full-on experiences within a larger footprint, tying into the “home of the future” theme in unexpected, through-provoking ways. </p> <h4><strong>Special Mention: Schachzug aka These Guys</strong></h4> <p>Experiential marketing agency <span><span><span><span><span><a href="https://schachzug.de/en/" rel="nofollow">Schachzug</a> was </span></span></span></span></span>already coming to CES to support its multiple clients on the showfloor but decided to take the opportunity to launch their American office—These Guys—and talk about some of the event technology that makes events measurable, including heat mapping and tracking neuroactivity in virtual reality before building out the actual event. Their presence next to Google and BMW hopefully is also a sign that event tech will finally claim its space in the fabric of CES.</p> <p><em>Main photo: SK Group exhibit</em></p> <p><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter</strong><strong> </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>,</strong><strong> listen to our latest podcast</strong> <strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow">HERE</a></strong><strong> <strong>and engage with us on</strong> </strong><a href="https://twitter.com/TSNN_com_US" rel="nofollow"><strong>Twitter</strong></a><strong>,</strong><strong> </strong><a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><strong>Facebook</strong></a><strong>,</strong><strong> </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong> </strong><strong>and</strong><strong> </strong><a href="https://www.instagram.com/tradeshownewsnetwork/" rel="nofollow"><strong>Instagram</strong></a><strong>!</strong></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1091156&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="U9TuKJn0k3NXNnSj_HvHEp5YP4LXm_Ylg096VoVidVk"></drupal-render-placeholder> </section> </div> </div> Fri, 27 Jan 2023 17:36:28 +0000 ltenny@tsnn.com 1091156 at https://www.tsnn.com TSNN Welcomes New Team Members Danica Tormohlen and Bridgett Maddux https://www.tsnn.com/news/tsnn-welcomes-new-team-members-danica-tormohlen-and-bridgett-maddux <div data-history-node-id="1091141" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> TSNN Welcomes New Team Members Danica Tormohlen and Bridgett Maddux </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">January 26, 2023</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/tsnn-news" hreflang="en">TSNN News</a></div> <div id="custom-sharethis--7"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img loading="lazy" src="/sites/default/files/styles/large/public/Danica%20and%20Bridgett.jpg?itok=Kl2Ymb-v" width="480" height="320" alt="" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span>TSNN is growing its team with two new hires. Long-time trade show journalist Danica Tormohlen has joined as Vice President of Content for Tarsus Media (encompassing TSNN and Corporate Event News), and Bridgett Maddux has joined as National Sales Manager for Tarsus Media. </span></span></span></span></span></p> <p>“I have known Danica for a long time, and she is bar none one of the most passionate people covering the trade show industry,” said Tarsus Media President Rachel Wimberly.</p> <p>She added, “We are very fortunate that she will be a part of our team, along with Bridgett Maddux, who is a seasoned sales professional in the industry. Both Danica and Bridgett will work on our existing brands, TSNN and Corporate Event News, as well as support further planned growth initiatives in Tarsus Media.”</p> <p>An award-winning journalist who has covered the trade show industry since 1994, Tormohlen has been the founder and owner of Live &amp; Unfiltered Media, a company that provides content and consulting services for the live events industry.</p> <p>Her clients have included some the world’s leading media and exhibition organizations.</p> <p>Most recently, she served as content producer, North America, for UFI, the Global Association of the Exhibition Industry. Tormohlen also worked as media consultant for ASM Global, the world’s leading producer of entertainment experiences.</p> <p>Prior to launching her own content business, she served as Content Director, Publisher and Editor-in-Chief for the Society of Independent Show Organizers, the leading global association for independent show producers.</p> <p>Previously, she served as editor at large at Trade Show Executive for 10 years and as Editor-In-Chief and Publisher of <em>EXPO</em> magazine, where she worked for 16 years. In 2020, Danica earned three journalism awards for editorial excellence from the American Society of Business Publication Editors.<br /><br /> “I’m thrilled to join the Tarsus Media Group as Vice President, Content,” Tormohlen said. “I’m looking forward to using my 29 years of industry experience to supplement and enhance the editorial at TSNN, the longest-running B2B content provider serving the trade show industry, and its related brands, including Corporate Event News and the TSNN Awards.</p> <p>She added, “I’m excited to work with such an incredible team that includes many long-time industry friends and leaders like Doug Emslie, Rachel Wimberly, John Rice, Lori Tenny and Lisa Plummer Savas.”</p> <p>Maddux has worked in sales in the events industry for several high-profile companies, such as PennWell’s Power Group, Access Intelligence’s Power Group and Eaton Hall Exhibitions.</p> <p>Maddux will work with long-time VP of Sales John Rice on partner relationships and media sales for TSNN.com and CorporateEventNews.com.</p> <p>“I have worked for several trade show, event and media companies over the years, and I would utilize TSNN as a great resource to find ideas, for suggestions to clients, etc.,” Maddux said. “I'm thrilled to join the Tarsus Media/TSNN Team and to bring my excitement of the industry to work everyday.”</p> <p>Danica can be reached at <a href="mailto:dtormohlen@tsnn.com" rel="nofollow">dtormohlen@tsnn.com</a> and Bridgett can be reached at <a href="mailto:bmaddux@tsnn.com" rel="nofollow">bmaddux@tsnn.com</a>.</p> <p><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter</strong><strong> </strong><a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>,</strong><strong> listen to our latest podcast</strong> <strong><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow">HERE</a></strong><strong> <strong>and engage with us on</strong> </strong><a href="https://twitter.com/TSNN_com_US" rel="nofollow"><strong>Twitter</strong></a><strong>,</strong><strong> </strong><a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><strong>Facebook</strong></a><strong>,</strong><strong> </strong><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a><strong> </strong><strong>and</strong><strong> </strong><a href="https://www.instagram.com/tradeshownewsnetwork/" rel="nofollow"><strong>Instagram</strong></a><strong>!</strong></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1091141&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="Dof65sJNJGND-rfIlmR29FW83CxiRk4AZM6NIdvCR7Y"></drupal-render-placeholder> </section> </div> </div> Thu, 26 Jan 2023 15:29:38 +0000 rwimberly@tsnn.com 1091141 at https://www.tsnn.com Emerald Forges Path Into the Consumer Show Space With Lodestone Events Acquisition https://www.tsnn.com/news/emerald-forges-path-consumer-show-space-lodestone-events-acquisition <div data-history-node-id="1091116" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Emerald Forges Path Into the Consumer Show Space With Lodestone Events Acquisition </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">January 24, 2023</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/tsnn-news" hreflang="en">TSNN News</a></div> <div id="custom-sharethis--8"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img loading="lazy" src="/sites/default/files/styles/large/public/Overland%20Expo_2.jpg?itok=HR0-0BKl" width="480" height="384" alt="" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><a href="https://www.emeraldx.com/" rel="nofollow"><span><span><span><span><span><u><span>Emerald</span></u></span></span></span></span></span></a><span><span><span><span><span><span> has officially entered the B2C space with the recent acquisition of </span></span></span></span></span></span><a href="http://lodestoneevents.com/" rel="nofollow"><span><span><span><span><span><u><span>Lodestone Events</span></u></span></span></span></span></span></a><span><span><span><span><span><span>, an event solutions company specializing in consumer lifestyle events and producers of the </span></span></span></span></span></span><a href="https://www.overlandexpo.com/" rel="nofollow"><span><span><span><span><span><u><span>Overland Expo</span></u></span></span></span></span></span></a><span><span><span><span><span><span> series of vehicle-based, adventure travel consumer shows. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>According to Emerald officials, the acquisition supports Emerald and Lodestone’s shared mission to connect buyers and sellers, and builds on Emerald’s decades of experience in outdoor recreation via its </span></span></span></span></span></span><a href="https://outdoorretailer.com/" rel="nofollow"><span><span><span><span><span><u><span>Outdoor Retailer</span></u></span></span></span></span></span></a><span><span><span><span><span><span> trade shows, the largest global B2B events serving the outdoor and winter sports industry. The deal also bolsters Emerald’s strategic expansion into the consumer lifestyle events arena while strengthening the company’s position in high-growth markets.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Formally entering the B2C event space is paramount to Emerald’s corporate strategy of expanding into new and high-growth markets to accelerate top-line growth and unlock significant value for shareholders,” said Hervé Sedky, president and CEO of Emerald. “Adding a best-in-class consumer event series like Overland Expo demonstrates our successful implementation of this strategy and provides Emerald with talented leaders in this space, who together will enable us to continue to advance Emerald’s core services of live event connections, content and commerce.”</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>All Lodestone employees will join the Emerald team, bringing their consumer event expertise in-house, with Founders Lindsay Hubley and Jessica Kirchner joining Emerald’s management team and continuing to lead the Overland Expo series. </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The team will also oversee Emerald’s previously announced </span></span></span></span></span></span><a href="https://www.outdooradventurex.com/" rel="nofollow"><span><span><span><span><span><u><span>Outdoor Adventure X</span></u></span></span></span></span></span></a><span><span><span><span><span><span> show, the company’s new consumer lifestyle event for the outdoor recreation enthusiast, taking place June 17-18 at Snowbasin Resort in Huntsville, Utah, the weekend preceding the Outdoor Retailer Summer show at the Salt Palace Convention Center in Salt Lake City on June 19-21.</span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Emerald and Lodestone Events have been working together for the past year to bring Outdoor Adventure X to market, and we look forward to building on this collaboration and creating even greater value for the entire outdoor industry ecosystem, from manufacturer to retailer, to consumer,” Sedky added.</span></span></span></span></span></span></p> <figure role="group" class="align-left"><img alt="Photo credit: John Allen" data-entity-type="file" data-entity-uuid="f53f62f8-3882-476a-ac9b-6e7316c13e1d" height="346" src="/sites/default/files/inline-images/Overland%20Expo.jpg" width="409" loading="lazy" /><figcaption><strong><em>Photo credit: John Allen</em></strong></figcaption></figure><p><span><span><span><span><span><span>According to Emerald officials, the Lodestone Events deal also represents its third acquisition within the last year of a company led by female founders, with MJBiz and Bulletin as the first and second. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“We are passionate about gathering communities of enthusiasts to get trained, outfitted and inspired for their outdoor adventures, and are grateful to be partnering with Emerald, who are so strongly aligned with our business philosophy,” Hubley said. “We look forward to continuing to enhance the client and attendee event experience and 365-day digital content strategy with the Emerald team.” </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Held annually in Arizona, Oregon, Colorado and Virginia, the four Overland Expo weekend consumer events host hundreds of session hours of overland education alongside camping, a film festival, product demos and a public trade show featuring hundreds of brands selling products directly to consumers. In 2022, the show series drew 77,000 attendees and 1,300 exhibitors, with attendees participating in 1,700 session hours of classroom-style education, roundtable discussions and hands-on instruction across 1,380 classes. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span> </span></span></span></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span></p> <p><span><span><span><strong><span><span>Don’t miss any event-related news: Sign up for our weekly e-newsletter </span></span></strong></span></span></span><a href="https://www.tsnn.com/subscribe" rel="nofollow"><span><span><span><strong><span><span>HERE</span></span></strong></span></span></span></a><span><span><span><strong><span><span>,</span></span></strong></span></span></span><span><span><span><span><strong><span><span> </span></span></strong></span></span></span></span><span><span><span><strong><span><span>listen to our latest podcast</span></span></strong></span></span></span><span><span><span><span><span><span> </span></span></span></span></span></span><a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" rel="nofollow"><span><span><span><strong><span><u><span>HERE</span></u></span></strong></span></span></span></a><span><span><span><span><strong><span><span> </span></span></strong></span></span></span></span><span><span><span><strong><span><span>and engage with us on</span></span></strong></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span><a href="https://twitter.com/TSNN_com_US" rel="nofollow"><span><span><span><strong><span><span>Twitter</span></span></strong></span></span></span></a><span><span><span><strong><span><span>,</span></span></strong></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span><a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><span><span><span><strong><span><span>Facebook</span></span></strong></span></span></span></a><span><span><span><strong><span><span>,</span></span></strong></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span><a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><span><span><span><strong><span><span>LinkedIn</span></span></strong></span></span></span></a><span><span><span><strong><span><span> </span></span></strong></span></span></span><span><span><span><strong><span><span>and</span></span></strong></span></span></span><span><span><span><strong><span><span> </span></span></strong></span></span></span><a href="https://www.instagram.com/tradeshownewsnetwork/" rel="nofollow"><span><span><span><strong><span><span>Instagram</span></span></strong></span></span></span></a><span><span><span><strong><span><span>!</span></span></strong></span></span></span></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1091116&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="lv0Hig_tmUMRJeJQ80A8560FxCRqIz5BVnMfsuCFbDY"></drupal-render-placeholder> </section> </div> </div> Tue, 24 Jan 2023 14:34:02 +0000 lpsavas@tsnn.com 1091116 at https://www.tsnn.com Tarsus Group’s 2023 Looks Bright With Launches, China Opening https://www.tsnn.com/news/tarsus-group%27s-2023-looks-bright-launches-china-opening <div data-history-node-id="1091106" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Tarsus Group’s 2023 Looks Bright With Launches, China Opening </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">January 23, 2023</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/tsnn-news" hreflang="en">TSNN News</a></div> <div id="custom-sharethis--9"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img loading="lazy" src="/sites/default/files/styles/large/public/Abu%20Dhabi%20Space%20Debate.jpg?itok=4-7P9pU-" width="480" height="239" alt="" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p>Global B2B events and media business Tarsus Group is forecasting a strong year ahead, bolstered by the lifting of China’s strict zero-Covid policy and a robust organic launch strategy.</p> <p>The group’s portfolio comprises a number of leading event brands, including the Dubai Airshow, Labelexpo, Hometex and Connect Meetings. In light of the growing demand for in-person events post-pandemic, Tarsus successfully launched eight new events in 2022, and 15 additional new launches are planned for 2023, alongside significant investment in digital initiatives.</p> <p>The business’ footprint has for some time been strategically focused on key territories, mainly outside of the UK and Europe. Tarsus has a particularly strong presence in the US, where the domestic trade show industry has proven resilient, and demand for events is buoyant, as well as large operations in the Middle East and China.</p> <p>Having sustained the challenges of recent years, Tarsus saw in-person events reopen fully in all of its territories, excluding China, across 2022 with strong attendance and revenues <span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:&quot;Arial&quot;,sans-serif"><span style="color:#222222">— </span></span></span></span>returning to 85 percent of pre-pandemic levels.</p> <p>Recent relaxation of restrictions in China are expected to translate favorably for the group, with demand for both domestic events and outbound Chinese sales across the Tarsus portfolio increasing dramatically since the start of this year.</p> <p>Commenting on the group’s outlook, Tarsus Group CEO Douglas Emslie said: “Following the volatile trading conditions of recent years, we are looking ahead to an ongoing recovery across the business. In spite of geopolitical and economic headwinds, trading in 2022 was brisk, and we will see a number of our market-leading events take place in 2023. The reopening of the Chinese market and gradual resumption of travel there means we are seeing a positive impact on trading much earlier than expected in Q1.”</p> <p><img alt="Emslie" data-entity-type="file" data-entity-uuid="fdbfae76-4a36-4ffb-bc3f-b66b75ca6759" height="237" src="/sites/default/files/inline-images/Doug%20Emslie_0.jpg" width="316" loading="lazy" /></p> <p>As the events industry continues to recover post-Covid, so too is the travel industry adjusting to the reopening of China and increased demand for international travel; staff shortages and visa-processing delays are likely to continue to impact travel in the near-term.</p> <p>Emslie predicts this will have knock-on effect on event destinations and business travel: “We expect those markets with strong regional demand, such as the US, China and Middle East to bounce back even more robustly this year, whilst there may still be a lag in some of the more traditional event destinations," Emslie said. "Over time, we expect to see some of the market share moving permanently to developing event destinations, especially in the Middle East. The UAE, where we are one of the leading organizers, continues to grow as an attractive event destination."</p> <p>He continued, "The D33 Agenda was recently launched by the ruler of Dubai, a key priority of which is to make the emirate one of the top three international destinations for tourism and business by providing a globally competitive environment. We are also seeing the government in Saudi Arabia signaling its intent to develop the kingdom’s event infrastructure with the launch of the Events Investment Fund. Ease of travel and the growing desire to combine business and leisure travel will be increasingly important considerations for the industry.”</p> <p>He added, “Thanks to our growing operations in key territories we believe the group is well placed to build on our current platform to deliver growth and value. We are optimistic about achieving above pre-pandemic levels this year and are firmly looking ahead. We are concentrating on delivering our 2023-2025 strategy <span style="font-size:10.0pt"><span style="line-height:107%"><span style="font-family:&quot;Arial&quot;,sans-serif"><span style="color:#222222">— </span></span></span></span>we are focusing on accelerating organic growth, continuing brand expansions, along with an increasing focus on digital initiatives and will be making investments to support that growth.”</p> <p>The group has also announced new appointments to and within the business to deliver its strategic objectives.</p> <p>Lisa Milburn has been promoted to Group Director and will join the main Board, a role which will see her managing a number of key divisions, as well as driving organic growth. A Tarsus Group stalwart, Milburn has been with the group for over 20 years having progressed through the business to head up the Labels division.</p> <p>Nick Davison will join Tarsus to take up the role of managing director of the Labels division. Davison joins from Hyve Group, where he headed up the Breakbulk portfolio. Underlining the group’s commitment to growing digital revenues, Richard Stanton has been appointed as President, Digital for Tarsus Group, where he will work to develop and build on the current digital portfolio. Stanton has a strong record of delivering digital transformation within the industry, most notably at Penton Media and Informa.</p> <p>Emslie highlighted the importance of people in sustaining the business through recent challenges and getting the business back on track as restrictions were lifted: “Our people have dealt with an incredibly challenging period, with limited forward visibility and difficult operating circumstances. They have helped us to get our events back up and running quickly and the business has recovered well as a result. I am delighted to welcome Richard and Nick to Tarsus Group and congratulate Lisa on her well-deserved promotion. I’m looking forward to working with them and our global team as we drive the business forward.”</p> </div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1091106&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="G5Kdyt7grrxPhxBwh8cNBPdWPy4xV-tmZB8783rsEc0"></drupal-render-placeholder> </section> </div> </div> Mon, 23 Jan 2023 14:45:24 +0000 rwimberly@tsnn.com 1091106 at https://www.tsnn.com Meet AC Rebrands, Promoting Atlantic City as a Top Place to Meet for Business—and Beyond https://www.tsnn.com/news/meet-ac-rebrands-promoting-atlantic-city-top-place-meet-business%E2%80%94and-beyond <div data-history-node-id="1091046" class="node node--type-news-blogs node--view-mode-rss ds-1col clearfix"> <div> <div class="field field--name-node-title field--type-ds field--label-hidden field--item"><h2> Meet AC Rebrands, Promoting Atlantic City as a Top Place to Meet for Business—and Beyond </h2> </div> <div class="field field--name-field-news-date field--type-datetime field--label-hidden field--item">January 20, 2023</div> <div class="field field--name-field-author field--type-entity-reference field--label-hidden field--item"><a href="/blog-author-node/tsnn-news" hreflang="en">TSNN News</a></div> <div id="custom-sharethis--10"> <div class="field field--name-field-sharethis-buttons field--type-markup field--label-hidden field--item"><div class="sharethis-inline-share-buttons"></div></div> </div> <div class="field field--name-field-primary-image field--type-image field--label-hidden field--item"> <img loading="lazy" src="/sites/default/files/styles/large/public/atlantic%20city%20boardwalk.jpg?itok=h8lSu05N" width="480" height="270" alt="" typeof="foaf:Image" class="img-responsive" /> </div> <div class="field field--name-body field--type-text-with-summary field--label-hidden field--item"><p><span><span><span><span><span><span>Meet AC, Atlantic City's destination, meetings and events marketing organization, rebranded as <a href="http://www.visitatlanticcity.com/" rel="nofollow">Visit Atlantic City</a> to enhance the destination's appeal among event professionals as an ideal place to gather for business while also experiencing all that it has to offer. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The initiative comes on the heels of a successful 2022 in terms of meetings, conventions and trade shows, and the organization is eyeing another positive year of business for 2023.   </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>As Atlantic City is going through a major reinvestment to create a safer, culturally rich and sustainable community, the time was ripe for the destination to review its branding and reinvest in itself, according to Larry Sieg, president and CEO of Visit Atlantic City. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“While our primary focus remains on bringing meetings and events to the destination, our new name broadens the enticement to choose us,” Sieg said. “In addition to having one of the largest convention centers on the East Coast, we also offer an unmatched array of experiences where attendees can meet, connect and let loose with our famous boardwalk and beaches, glitzy casino resorts and world-class entertainment options.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>Over the past year, industry agency Simpleview worked with Meet AC to define a new brand for the organization, taking into account the research insights conducted by destination analysts. Visit Atlantic City’s new branding embodies a series of personality traits that will guide marketing materials and plans, which include playful, bold, eclectic, celebratory and iconic, all of which are designed to describe the vibes visitors expect when experiencing the destination. The organization redesigned its <a href="http://www.visitatlanticcity.com/" rel="nofollow">website</a> to reflect the new messaging. </span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>In tandem with the rebrand, Visit Atlantic City also unveiled its annual review of impact for 2022, and over the next year, the Visit Atlantic City team will implement its plan to lead the organization’s goals to surpass pre-pandemic numbers. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>In 2022, Meet AC and the </span></span></span><span><span><span><span><a href="https://atlanticcitysports.org/" target="_blank" rel="nofollow"><span><span>Atlantic City Sports Commission</span></span></a></span></span></span></span><span><span><span> hosted a total of 209 events (with 80 taking place at the <a href="https://www.meetac.com/convention-center/" rel="nofollow">Atlantic City Convention Center</a>), resulting in more than <span>264,000 room nights and nearly 499,000 attendees, which generated a total economic impact of more than $300 million. In addition, for every dollar invested in the Luxury Tax Revenue, Meet AC returns $34 to Atlantic City’s economy.</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>According to Sieg, the city doubled its numbers in terms of room nights and economic impact since the pandemic hit in 2020, showing that in-person events are a crucial part of doing business across almost every industry. </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Last year was a landmark year for meetings and conventions in Atlantic City, as we began to see appetites for in-person meetings and events grow following the pandemic,” Sieg said. <span>“With the continued surge in both leisure and bleisure travel, we’re expecting to build on the momentum into 2023 with exciting new events such as <a href="https://www.routesonline.com/events/245/takeoff-north-america-2023/" rel="nofollow">TakeOff North America 2023</a>, the <a href="https://shiftexpo.com/" rel="nofollow">SHIFT Expo</a>, and the <a href="https://usrowing.org/sports/2022/10/4/2023-usrowing-indoor-national-championships.aspx" rel="nofollow">2023 USRowing Annual Convention and Indoor National Championships</a>.” </span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>He added, “We still have work to do to surpass our pre-pandemic numbers, but we’re confident in our current trajectory and growing interest we’re seeing from the meetings and conventions industry that this goal is within reach.”</span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span>During the first quarter of 2023, Visit Atlantic City has a number of major conventions, conferences and other events on the books, including </span></span></span></span><span><span><span><span><a href="https://www.thepoolspashow.com/nespa2023/Public/Enter.aspx" target="_blank" rel="nofollow"><strong><span><span>The Pool &amp; Spa Show</span></span></strong></a>, <a href="https://www.aboutus.equipovision.com/" target="_blank" rel="nofollow"><strong><span><span>Via Exito Equipovision</span></span></strong></a>, <a href="https://njmea.org/conferences/conference-information/" target="_blank" rel="nofollow"><strong><span><span>N</span></span></strong><strong><span><span>ew Jersey</span></span></strong><strong><span><span> Music Educators Association 2023 State Conference</span></span></strong></a>, <a href="https://www.acboatshow.com/" target="_blank" rel="nofollow"><strong><span><span>Progressive Atlantic City Boat Show</span></span></strong></a> and <a href="https://www.acanynj.org/tri-state-camp-conference" target="_blank" rel="nofollow"><strong><span><span>Tri-State Camp Conference</span></span></strong></a>, all of which are expected to have an economic impact of $28 million. </span></span></span></span></span></span></span></p> <p><strong>Don’t miss any event-related news: Sign up for our weekly e-newsletter</strong> <a href="https://www.tsnn.com/subscribe" rel="nofollow"><strong>HERE</strong></a><strong>,</strong><strong> listen to our latest podcast</strong> <a href="https://www.tsnn.com/tsnn-podcast-trade-show-talk" target="_blank" rel="nofollow"><strong>HERE</strong></a><strong> <strong>and engage with us on</strong></strong> <a href="https://twitter.com/TSNN_com_US" rel="nofollow"><strong>Twitter</strong></a><strong>,</strong> <a href="https://www.facebook.com/tradeshownewsnetwork/" rel="nofollow"><strong>Facebook</strong></a><strong>,</strong> <a href="https://www.linkedin.com/groups/94524/" rel="nofollow"><strong>LinkedIn</strong></a> <strong>and</strong> <a href="https://www.instagram.com/tradeshownewsnetwork/" rel="nofollow"><strong>Instagram</strong></a><strong>!</strong></p></div> <section class="comments" > <h2>Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&amp;1=1091046&amp;2=comment_node_news_blogs&amp;3=comment_node_news_blogs" token="8khyYGnRLh567GB5hSQtZUsJfA5vr8ydFwcONEF0Mco"></drupal-render-placeholder> </section> </div> </div> Fri, 20 Jan 2023 16:45:17 +0000 ltenny@tsnn.com 1091046 at https://www.tsnn.com