The ICC

Address:
Broad Street
Birmingham
B1 2EA
United Kingdom
Venue contact telephone
+44 (0) 121 200 2000

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!