Submitted by f@nt@il on Wed, 04/10/2013 - 01:53
The Work Truck Show, held in conjunction with the annual NTEA Convention, is the must-attend industry event featuring the newest products, dozens of intensive training programs and technical engineering support from hundreds of exhibitors.
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Partner Voices

Understand Your Audience with the Persona Tree
Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!
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