Shepard Partners With Bear Analytics to Empower Event Organizers With Actionable Insights
June 1, 2022
Shepard, the third-largest event services provider in the U.S., has teamed with Bear Analytics, a leading data analytics firm for event producers, trade associations and professional societies, to help show organizers address the ever-important aspect of event data to drive revenue and quality attendance.
Knowing that show organizers don’t always have the time or resources to invest in big data projects, the partnership is a win-win on all fronts, according to Cory Smith, vice president of strategic services at Shepard, which is committed to providing clients with signature full-service capabilities, including a robust network of solution-based partner benefits.
“This partnership feels like another step forward for us in this new era of in-person events,” Smith said. “The partnership with Bear Analytics is focused on three key components: enabling Shepard clients to leverage their own data to grow quality attendance, drive revenue and demonstrate the value of exhibiting at their show in real time.”
Through the alliance with Bear Analytics, Shepard’s clients will be able to harness the power of Bear IQ, a new industry-leading event analytics platform for live, hybrid and virtual events. The easy-to-navigate platform is designed to enable users to unlock metrics, insights and trends on audience demographics, company participation and revenue growth.
“Event organizers are finally able to prove impact and ROI to the exhibitors and sponsors that support them," said Joe Colangelo, co-founder and CEO of Bear Analytics, of the Bear IQ platform. "For decades, the Shepard team has enabled their clients with the tools and technologies to drive efficiency in event production. Bear IQ supplements this forward-thinking ethos by surfacing insights that drive event success in real-time."
Bear Analytics was founded in 2013 to build tools to address the pain points of quantifying attendee engagement, audience composition and growing revenue. Its Bear IQ platform was created to streamline and visualize event data and metrics to drive action and engagement throughout the event lifecycle. Bear’s leading event clients include National Association of Home Builders, National Confectioners Associations and RE+ Events.
With over 100 years’ experience, Shepard provides trade shows, corporate events, conferences and exhibits with the solutions needed to produce fresh and evolving face-to-face experiences that transform spaces into engaging and immersive environments. Shepard’s solutions include marketing strategy, creative and design, logistics, event technology, digital tools and production and entertainment.
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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