Clarion Events North America Introduces Suite of New Digital Products to Foster Connections

With the impact of COVID-19 continuing to affect the live events business, Clarion Events North America has released a new quartet of digital products. This includes Virtual Product Showcases, Episodic Content Series, On-Demand Education Membership Packages and Virtual MATCH Meetings. Through all of these virtual products, the emphasis is on fostering new, qualified relationships.

 “The events industry has been overdue for a change and our teams have taken this as a time to reimagine our offerings, working with their customers to define what matters most across each of our industry sectors,” said Greg Topalian, Clarion North America’s CEO.

With the diversification of its product offerings, Clarion has found new ways to connect communities, driving new business for exhibitors and sponsors with a highly engaged audience through virtual experiences. These products have been key to developing opportunities for lead generation for exhibitors and sponsors and have proven to be an audience acquisition tool for many of Clarion’s event brands. 

Clarion’s early digital product adopters have come from the North American Power and Energy Series, Fire & Rescue, led by FDIC and Insuretech. The leadership driving these brands have strong customer connections and have delivered ROI for both attending and exhibiting customers. The brands have ambitious plans and some, such as ITC, have been successful in bringing customers together in a focused, multi-country world tour engaging partners in different regions to help host mini events for that locality. With more than 90 hours of programming, the platform provides a way for sponsors and decision-makers to connect virtually.

“Part of our focus in the delivery of these new products is to ensure our team is structured in a way that will swiftly drive innovation, allowing us to learn, enhance and share ideas across portfolios while supporting each team to execute the customer journey in a way that will deliver the audience,” explained Topalian.

Clarion has expanded its staff, creating a central Virtual Products Team whose focus is to support the digital product offerings across all facets of the commercial business. It’s led by Liz Irving, executive vice president and head of marketing, technology and customer experience. ​​​​ 

Clarion’s new digital offerings have already begun rolling out within its 10 industry sectors in North America with plans for all of its 50-plus events to implement new virtual components supported by the Virtual Products Team.

Find more information about Clarion Events North America virtual product offerings as well as open positions with the company here.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.