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July 21, 2014
Cosmoprof North America, the annual trade show and conference for beauty professionals, saw growth across all categories at its 2014 event that took place July 13-15 at Mandalay Bay Resort & Casino in Las Vegas.The show featured 992 exhibitors (up 11 percent) spread out on 221, 532 square feet (up 5 percent) and attracted 27,040 attendees (up 4 percent, compared with 2013).“This is our... more
July 18, 2014
Advanstar Communications reportedly is looking into a possible sale, and the company could go for more than $900 million, according to a news report from Reuters.Citing people familiar with the matter, who did not want to be named because the possibility of a sale is not public, the news report said “Advanstar is working with investment banks Goldman Sachs Group and Moelis & Co to assist with... more
July 17, 2014
As part of an ongoing series, TSNN Reporter Traci Browne will be profiling trade show executives and asking them probing questions like if time travel were possible, where would you go and why? Twenty-nine year trade show industry veteran Chris Brown, executive vice president of Conventions & Business Operations for the National Association of Broadcasters, which oversees the NAB Show, is the... more
July 15, 2014
Educational meetings are becoming a major piece of business for Atlanta, with 8 percent of their total bookings currently in this sector and that number is expected to rise in the future. The latest educational meeting to come to town was the International Society for Technology in Education (ISTE), which had a record-breaking number of attendee registrants for their annual Conference and... more

TSNN Tech Corner News

The Evolution of Audience Response Systems

Audience response systems (ARS) have been around for a long time, but were often out of reach for many event planners. It often involved renting devices that would allow attendees to ask questions, respond to polls and fill out evaluations via those devices. Today, options are available that eliminate the need for special devices....more
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Latest Blogs

July 20, 2014
It's easy to get caught up in the latest and "greatest" in technological gimmickry.  However, the tried-and-true methods still work, and you shouldn't overlook them when it's time to promote your trade show displays.After all, direct mail is still one of the most-used methods for trade show outreach, accounting for an average of 30 percent of trade show attendees' ad spend.Further, direct... more
July 20, 2014
You probably have heard the question many times: “Why exhibit at trade shows?”   And you’ve likely answered the question from the standpoint of how trade shows help your company in the marketplace.  Yet there’s a lot more to it than that.Here are 4 sets of benefits trade shows offer, at all levels of your professional life:How Trade Show Helps You:  Whether you are working... more
July 14, 2014
Woody Allen gave a very memorable quote to the New York Times in 1977, saying “showing up is 80 percent of life.” This seems to be still true today, where many times the key to a great attendee engagement is the act of being present. So, how can you ‘show up’ at your next trade show? No distractions: First and foremost is to eliminate distractions when you are working... more
July 14, 2014
As the event industry continues to adopt and grow its digital presence through various social networks, we always need to zero-base and remember why we are doing it. First off, it allows organizers and everyone at the show to interact with everyone else on multiple levels for lots of different reasons in basically real-time like never before. Below are a few reason why your show needs to go... more
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