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September 22, 2014
Newton, Mass.-based Questex Media Group, which has more than over 100 digital media products and over 50 conferences, tradeshows and events, was bought by L.A.-based Shamrock Capital Advisors for an undisclosed sum. The company was acquired in partnership with senior management. “Shamrock Capital is the perfect partner for Questex at this point in our evolution,” said Kerry Gumas, Questex Group... more
September 22, 2014
With UBM confirming it’s in discussions to possibly buy Advanstar Communications and Questex Media Group being bought last week by Shamrock Capital Advisors, yet another trade show organizer, U.K.-based Clarion Events, also is rumored to be on the sales block, according to The Sunday Times. Clarion, which currently is controlled by Veronis Suhler Stevenson, is the largest trade show organizer in... more
September 18, 2014
U.K.-based UBM confirmed that it is in talks to acquire Advanstar Communications that “may, or may not, lead to a transaction.” The statement was made after Reuters reported that UBM was in advanced stages to buy Advanstar for a $900 million pricetag. Representatives for Advanstar declined to comment. Advanstar serves the fashion, licensing, life sciences and powersports industries with its... more
September 18, 2014
The 25th edition of Tarsus Group’s Labelexpo Americas, held Sept. 9-11 at the Donald E. Stephens Convention Center in Rosemont, Ill., was the busiest one yet, with 16,029 attendees flocking to the showfloor to see the latest innovations in the labels and labeling industry. This year’s attendance figure broke records and was up 12 percent, compared with the 2012 edition of the biennial event.... more

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The Evolution of Audience Response Systems

Audience response systems (ARS) have been around for a long time, but were often out of reach for many event planners. It often involved renting devices that would allow attendees to ask questions, respond to polls and fill out evaluations via those devices. Today, options are available that eliminate the need for special devices....more
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Latest Blogs

September 21, 2014
What doesn’t kill you makes you stronger. This is especially true when it comes to technology and the evolving landscape of omnichannel retail for brick-and-mortar retailers. Once feared as an existential threat to brick-and-mortar retail, the Internet now provides retailers with tools to evolve, redefine themselves, improve engagement with customers and build their brands. What shoppers really... more
September 21, 2014
In years past, exhibition organizers were able to take an “if we build it, they will come” approach to tradeshows, conventions, and conferences with the goal of attracting attendees in order to reel in exhibitors. Show organizers could safely tell exhibitors and sponsors the kinds of people who attend the show, often tossing around statistics like “70% of attendees are decision makers,” without... more
September 14, 2014
Tradeshow attendees are unique, they want to discover something - and as such, you can’t sell to them in the same way you would to a prospect in a corporate boardroom. Follow these five steps to more effectively engage potential customers at your next tradeshow. 1) Greetings Even during the busiest times, always extend your hand, smile and learn your prospect’s name. Pro tip: Take a look... more
September 14, 2014
Travel can greatly impact the greenness of your tradeshow and is oftentimes overlooked since the actual event tends to garner the most attention and focus in terms of being green, but it doesn’t need to be this way. Here are three ways you can up the green factor regarding your tradeshow travel. 1. Consider Alternative Modes of Transportation. Sometimes air travel is the best option, and if... more

 

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