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February 27, 2015
Citing currency headwinds and lower biennial revenues in an `even' year, U.K.-based UBM reported a 2014 full-year revenue dip of 6 percent to £746.3 million ($1.15 billion) this year, compared with £793.9 million ($1.23 billion) during the same time period in 2013.  The events division was on an upswing, though, reporting 6-percent growth for the company’s annual events to £429.2 million ($... more
February 26, 2015
“This industry (trade shows and expos) has not changed for 150 years. People just used to dress better,” said David Ely, head of sales and marketing for TurnoutNow. But Ely feels change now is possible and affordable with the arrival of beacons on the scene. There is no need to guess what attendees are doing at your event. Through the use of Bluetooth beacons, real-time data now is available to... more
February 26, 2015
During one week in February in venues spread throughout Las Vegas, there are no less than 17 individual fashion shows going on at the same time. Making sure each show is memorable as a standalone event is key and often accomplished through creating a unique experience that leaves in an indelible impression. Waling the aisles at Reed Exhibitions’ The Agenda Show, held at the Venetian/Sands and... more
February 25, 2015
Trade Show News Network has unveiled the TSNN Global Trade Show Venue Directory (http://intlvenuedirectory.tsnn.com/), with more than 200 exhibit halls, convention centers and other facilities with exhibit space listed. “Trade Show News Network is committed to providing valuable data for the industry,” said Rachel Wimberly, TSNN president and Editor-in-Chief. “We designed the TSNN Global Trade... more

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TSNN Tech Corner News

The Evolution of Audience Response Systems

Audience response systems (ARS) have been around for a long time, but were often out of reach for many event planners. It often involved renting devices that would allow attendees to ask questions, respond to polls and fill out evaluations via those devices. Today, options are available that eliminate the need for special devices....more
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Latest Blogs

February 21, 2015
Two event organizers walk into a room and scan the audience. Upon leaving the room, the first event organizer says, “No one is engaged. They are all texting and reading emails or having side conversations.” The other event organizer says, “You’re wrong. Those people were taking notes, and sharing sound bites on social media. The others were debating what the speaker was saying.” The problem with... more
February 21, 2015
I am sure many of you are reading the title and thinking, what?  But there are instances where you can cut corners, or in better terms, get a little creative, in your trade show marketing.  But beware when cutting the wrong corners can make for a mess. Demonstrations:  Getting creative – making a demo that powerful, even if it is simple. You don’t need to have a Las Vegas type... more
February 13, 2015
Like so many other spaces in the business world, today’s trade shows are fueled by social media conversations and the buzz they create. Here’s a look at how you can leverage the power of social across three important but very different channels. Facebook ●       Create a page—not a personal profile—for your trade show. ●       Invite... more
February 12, 2015
A common question I hear when speaking to customers is, "How do I make our trade show booth representative of our brand?" My answer is to think of your booth like a website. Think about it – companies today rely on their Web site to do two things: attract new visitors, and then turn those visitors into paying customers. Shouldn't your trade show booth serve the same function? At a busy... more

 

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