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December 20, 2014
The holidays brought good cheer for companies looking to hire or promote from within throughout the end of 2014. The International Association Exhibitions and Events appointed Cathy Breden, CAE, CMP as the organization's executive vice president.  In this role, she will oversee additional strategic planning and operational responsibilities. "Cathy has been an integral member of the... more
December 17, 2014
Ours is an industry filled with ingenuity and innovation. Even the shows that have been around for decades find ways to reinvent themselves and bring an exciting and profitable experience to both attendees and exhibitors, making them crave even more next year. Here’re a few ideas tested by shows in 2014 that could bring a new sparkle to your event: Near Field Communication. Several shows... more
December 17, 2014
The Consumer Electronics Association unveiled a series of awards and events for the 2015 International CES, including the new APPNATION IV, Wearable Tech Awards, Hardware Battlefield and Extreme Tech Challenge. Owned and produced by CEA, the 2015 CES will be haled Jan. 6-9 in several venues around Las Vegas.   “These awards and events at CES... more
December 17, 2014
The International Association of Exhibitions and Events’ 2014 Chairperson Jonathan "Skip” Cox passed the gavel to chairperson-elect Megan Tanel, vice president of exhibitions and events at the Association of Equipment Manufacturers, at the Annual Networking Business Luncheon and Awards Ceremony held during Expo! Expo! IAEE's Annual Meeting & Exhibition last week in Los Angeles... more

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TSNN Tech Corner News

The Evolution of Audience Response Systems

Audience response systems (ARS) have been around for a long time, but were often out of reach for many event planners. It often involved renting devices that would allow attendees to ask questions, respond to polls and fill out evaluations via those devices. Today, options are available that eliminate the need for special devices....more
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Latest Blogs

December 20, 2014
A recent study by American Express found 90 percent of attendees who own a smartphone specifically use it for business at meetings, conferences, and trade shows. Nearly half of event attendees also own tablets. With smartphone and tablet usage continuing to rise and mobile apps becoming a mainstay at events in all industries, it’s time to take a closer look at how Wi-Fi access at an event... more
December 20, 2014
Shift from cold calls to connect calls. Using this script below you will be able to  show your prospects that you understand their pain points. Following up on leads you gathered at a trade show can be challenging. If you took the time to take notes on your interaction that will make things easier. You’ll know what products they have shown interest and whether they are ready to move forward... more
December 13, 2014
When I stumbled into the exhibition industry, I didn’t have a mentor to steer me through the inevitable career potholes. After learning from various mistakes and wins, I figured my wealth of knowledge would help steer the next generation of industry leaders. Here are the eight lessons I learned along the way that are still applicable: 1) Become a Student of Office Politics - No matter how... more
December 13, 2014
Sponsorships are a great way for exhibitors and corporate marketers to be seen and experienced by their target audience, but with the influx of marketing initiatives, it’s becoming harder and harder for companies to stand out and connect with their consumers. Companies invest in sponsorships because they recognize the value of connecting with their segment of the market. But it’s time to look... more

 

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