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September 18, 2014
The 25th edition of Tarsus Group’s Labelexpo Americas, held Sept. 9-11 at the Donald E. Stephens Convention Center in Rosemont, Ill., was the busiest one yet, with 16,029 attendees flocking to the showfloor to see the latest innovations in the labels and labeling industry. This year’s attendance figure broke records and was up 12 percent, compared with the 2012 edition of the biennial event.... more
September 18, 2014
U.K.-based UBM confirmed that it is in talks to acquire Advanstar Communications that “may, or may not, lead to a transaction.” The statement was made after Reuters reported that UBM was in advanced stages to buy Advanstar for a $900 million pricetag. Representatives for Advanstar declined to comment. Advanstar serves the fashion, licensing, life sciences and powersports industries with its... more
September 17, 2014
The International Manufacturing Technology Show (IMTS) delivered on its theme, “come together, leave inspired” to more than114,000 attendees during the course of their show, which took place Sept. 8-13 at Chicago’s McCormick Place. Pre-registration numbers were at 98,169 attendees and by the close of the show registration was at 114,147 attendees, representing 112 countries. Those numbers are a... more
September 17, 2014
Global Experience Specialists has continued to expand its offerings by acquiring Blitz Communications, an audio visual (AV) services provider for the live events industry in the United Kingdom and continental Europe. Blitz Communications has offices in London and Manchester, U.K. and is the in-house AV service provider at five major U.K. conference and exhibition venues – ExCeL London,... more

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TSNN Tech Corner News

The Evolution of Audience Response Systems

Audience response systems (ARS) have been around for a long time, but were often out of reach for many event planners. It often involved renting devices that would allow attendees to ask questions, respond to polls and fill out evaluations via those devices. Today, options are available that eliminate the need for special devices....more
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Latest Blogs

September 14, 2014
Tradeshow attendees are unique, they want to discover something - and as such, you can’t sell to them in the same way you would to a prospect in a corporate boardroom. Follow these five steps to more effectively engage potential customers at your next tradeshow. 1) Greetings Even during the busiest times, always extend your hand, smile and learn your prospect’s name. Pro tip: Take a look... more
September 14, 2014
Travel can greatly impact the greenness of your tradeshow and is oftentimes overlooked since the actual event tends to garner the most attention and focus in terms of being green, but it doesn’t need to be this way. Here are three ways you can up the green factor regarding your tradeshow travel. 1. Consider Alternative Modes of Transportation. Sometimes air travel is the best option, and if... more
September 7, 2014
It's a new event era, where content creates opportunities for marketers and meeting planners to craft experiences that endear customers and members while having their brand message blasted across social media. An event may garner 5,000 people, but you could reach 5,000,000 when event content is generated and shared! Clearly, the Event Marketing Summit event is driving shares online – because... more
September 6, 2014
My first company focused solely on online reputation management, so I have a relatively strong digital presence and am generally off put when someone doesn’t “Social Stalk” me before we meet. I put a great deal of time and effort into making certain all the information I want someone to know about me, personally and professionally, is online. In this way, my first true impression is before we... more

 

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