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March 2, 2015
The first day of OFFPRICE, held Feb. 15-18 at the Sand Expo & Convention Center in Las Vegas, kicked off with crowds of buyers in the aisles, with some exhibitors calling it the busiest day they had ever had at the show that was celebrating its 40th run. The showfloor spanned 132,000 net square feet, its largest one to date, and there were 8,8460 buyers, a 5.5-percent increase, compared with... more
February 27, 2015
Citing currency headwinds and lower biennial revenues in an `even' year, U.K.-based UBM reported a 2014 full-year revenue dip of 6 percent to £746.3 million ($1.15 billion) this year, compared with £793.9 million ($1.23 billion) during the same time period in 2013.  The events division was on an upswing, though, reporting 6-percent growth for the company’s annual events to £429.2 million ($... more
February 26, 2015
“This industry (trade shows and expos) has not changed for 150 years. People just used to dress better,” said David Ely, head of sales and marketing for TurnoutNow. But Ely feels change now is possible and affordable with the arrival of beacons on the scene. There is no need to guess what attendees are doing at your event. Through the use of Bluetooth beacons, real-time data now is available to... more
February 26, 2015
During one week in February in venues spread throughout Las Vegas, there are no less than 17 individual fashion shows going on at the same time. Making sure each show is memorable as a standalone event is key and often accomplished through creating a unique experience that leaves in an indelible impression. Waling the aisles at Reed Exhibitions’ The Agenda Show, held at the Venetian/Sands and... more

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TSNN Tech Corner News

The Evolution of Audience Response Systems

Audience response systems (ARS) have been around for a long time, but were often out of reach for many event planners. It often involved renting devices that would allow attendees to ask questions, respond to polls and fill out evaluations via those devices. Today, options are available that eliminate the need for special devices....more
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Latest Blogs

March 1, 2015
For my first blog post here on TSNN I figured I’d start at the beginning with why have a mobile app in the first place. This is a question that I use to get when we first started in 2009 when everyone was still using paper maps and programs.  Since that time, however, I do not get this question often enough.  Just producing a mobile app does not mean it will be successful.  Sadly... more
March 1, 2015
We all have those mornings… You wake up, the solution to the work-related problem is there, no effort required. Unfortunately, some of the best ideas don’t emerge on their own, and let’s be honest, life isn’t always that easy. And like a rough diamond, the good stuff might be there, but it’s going to take a bit of effort to make it shine. Brainstorming is the best method for digging up... more
February 21, 2015
I am sure many of you are reading the title and thinking, what?  But there are instances where you can cut corners, or in better terms, get a little creative, in your trade show marketing.  But beware when cutting the wrong corners can make for a mess. Demonstrations:  Getting creative – making a demo that powerful, even if it is simple. You don’t need to have a Las Vegas type... more
February 21, 2015
Two event organizers walk into a room and scan the audience. Upon leaving the room, the first event organizer says, “No one is engaged. They are all texting and reading emails or having side conversations.” The other event organizer says, “You’re wrong. Those people were taking notes, and sharing sound bites on social media. The others were debating what the speaker was saying.” The problem with... more

 

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