New CEIR Report Looks into How Exhibitors Share, Attendees Prefer to Receive Product Info
August 27, 2013
In a continued series of reports on practices in the trade show industry, the Center for Exhibition Industry Research recently released a report, Exhibitor Product Information Sharing Practices, which looks into the way exhibitors share and attendees prefer to receive product information.
The report also identifies which methods are considered most effective in supporting an organization’s overall objectives for exhibiting.
CEIR also recently released the Digital Playbook, taking a look at who exhibitors were utilizing digital tools to engage with attendees.
The current study examined not only digital use, but also whether or not attendees still were being engaged with traditional methods.
Nancy Drapeau, CEIR’s research director, said, “Though (study) results in part affirm a shift in exhibitor practices to digital methods, it is not completely the case. Print collateral on premise and post-event is still pervasive, and a good proportion of attendees still want print collateral when they walk the floor.”
She added, “So, these results clearly indicate the importance of using print options strategically along with considering which digital tactics make sense to satisfy the preferences of their target attendees."
Here are some results from the study:
Exhibitor practices and attendee preferences seem to match up.
The two most common methods of product information sharing methods used by exhibitors are printed brochures/catalogues given out at the booth, 85 percent, and emails sent after the exhibition, 70 percent.
The top two methods preferred by attendees to receive information are the same, in the same rank order: 58 percent and 41 percent, respectively.
In terms of how effective each method is considered to be in supporting an exhibiting company’s overall objectives for exhibiting, the top two-ranked methods are digital.
Among users of each method, 82 percent who offer information that is downloadable to a USB and 80 percent who send emails post-event say the tactic is either ‘Highly Effective’ or ‘Effective.’
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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