Townsquare Media Acquires MAC Events Portfolio
December 10, 2013
MAC Events, a consumer and trade show producer with shows in New Jersey, Virginia and Pennsylvania, has been acquired by Greenwich, Ct.-based Townsquare Media.
“To partner with a company that shares our vision, and who operate the premier media assets in our home market is the perfect way for MAC Events to thrive for the next 40 years,” said Kevin McLaughlin, a partner at MAC Events.
He added, “I am excited about the future as the combination of Townsquare and MAC Events will strengthen both our offering for exhibitors and attendees.”
McLaughlin has joined Townsquare and will continue to operate the business on a day-to-day basis. Similarly, the entire sales team from MAC Events has joined Townsquare and will continue to book and produce the events.
Its current slate of consumer shows includes the Garden State Home Show, Jersey Shore Home Show, Ocean County Home Show, South Jersey Home Show, New Jersey Flower & Garden Show, New Jersey Women’s Expo and the MAC Events Home and Garden Show (in Richmond, Va.).
In addition, MAC also owns and produces the NJ Plants – Professional Landscape & Nursery Trade Show in association with The New Jersey Nursery and Landscaping Association and the Penn Atlantic Nursery Trade Show (PANTS) in association with the Pennsylvania Landscape & Nursery Association.
“We are excited to integrate MAC Events into our solutions for local and regional business owners who are searching for new ways to spend quality time with their customers and, as importantly, their prospects,” said Dhruv Prasad, executive vice president, Live Events for Townsquare.
He added, “MAC Events creates an inviting environment where thousands of attendees come to see new products, learn new techniques and research local service providers. And for decades, over 1,500 small and mid-sized local businesses have relied on MAC Events to help grow their business.”
MAC Events will maintain its current branding.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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