Bridal was bigger than ever in Atlanta with AmericasMart Apparel which presented the largest VOW | New World of Bridal® Market to date. Bolstered by an additional 70,000 square feet of exhibition space, the Market featured an expansive collection of trendsetting bridal gowns, shoes and accessories, plus styles for bridesmaids, mothers of the bride, flower girls, grooms, groomsmen and other social occasions. The September 2017 VOW Market was the first bridal Market for Atlanta Apparel’s new Floor 14 social occasion collection. As it opened to rave reviews at the 2017 WORLD OF PROM Market, the collection featured a must-see showcase of new showrooms and expanded spaces for longtime Market exhibitors. Across Atlanta Apparel’s three dedicated floors of social occasion product, leading lines took new spaces and expanded their footprints to accommodate the top bridal retailers the VOW Market attracts. Trend-driven temporary showcase THE COLLECTIVE featured more than 50 exhibitors showing a range of product including bridal gowns, shoes and accessories, social occasion looks and children’s formal attire, plus services and products for bridal retailers. Nearly 50 percent of the collection was new to the VOW Market. VOW also featured an unmatched bridal retail education series.
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