TSNN Podcast: Trade Show Talk
Trade Show News Network is excited to share our ‘Trade Show Talk’ podcast which features two episodes each month focusing on hot-button topics. Each episode kicks off with a news round up before host Megan Powers leads discussions with trade show and events industry leaders. If you'd like to be a guest or you have a topic to suggest that we cover, please let us know by emailing firstname.lastname@example.org. If you would like to sponsor a podcast series, please contact email@example.com
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Listen to all previous podcast episodes HERE.
Ep.31 - Talent Retention in Events with Kimberly Hardcastle-Geddes
One thread that's been pulled through the majority of episodes since we began this podcast is the need to acquire and keep talented people in the industry. Our guest on this episode is a great marketer, she hires people who are -- or develop into -- great marketers, and she keeps them! Or they boomerang back.
"There is something inherently sexy about an agency and working in the events business, so we have developed a lot of our interns, and we transform them into full time employees."
Without question, providing great services to clients is essential to maintain a successful business for so many years, and MDG and Kimberly's team have clearly done that. Through this conversation we get to learn how they manage to keep a robust and happy staff through times when that has been difficult for many organizations.
Happy employees make clients happy, and Kimberly shares the many ways she and her staff manage to do just that.
She shared some insightful research on "attendee sentiment" during the interview -- it turns out that is not published, but they shared a 2023 Q1 trends report, HERE.
As president and chief marketing strategist of mdg, the nation’s leading marketing and public relations agency specializing in audience acquisition, Hardcastle-Geddes and her team provide solutions that increase attendance and exhibitor participation for category-leading events such as CES, NAB Show, World of Concrete, the International Baking Industry Exposition, and many, many more.
Kimberly is an IAEE Krakoff Leaders Institute alumna, has a monthly column in PCMA’s Convene magazine, and frequently presents to industry groups on strategic marketing planning. She’s also a Navy wife, the mom of a TCU Horned Frog, an avid reader, and is equally as addicted to her Peloton bike as she is to junk food.
Podcast Host: Megan Powers
Megan Powers is a creator and strategist who thrives on driving conversations and helping people learn. She has spent the majority of her career working in meetings and events, primarily serving in planning, sales, and marketing roles. Working for software companies, in a venue, in event production, and then running her own marketing agency have all led her to this very satisfying point of her career.
Megan has especially loved hosting and producing podcasts since 2016–she thrives on hearing stories and lessons from guests who get us all thinking in a different way. Her podcast Making a Marketer has been going strong since 2017, and she is delighted to be hosting Trade Show Talk for TSNN.
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