Chloe Mortimer is the Marketing Manager for Events 720, a full-service exhibition company based in Australia that offers creative conceptual booths for exhibitors and customized exhibition solutions for organizers.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience