Grant Morgan is the Senior Marketing Manager at Poken, by GES. He began his career as a creative in Sydney’s fast-paced communications industry before swapping his sharpie for a suit and focusing upon marketing and strategy. In 2014, Grant joined Poken and has helped grow the platform into an industry leader and internationally recognizable brand.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience