Hellena O’Dell is the senior vice president of sponsorship engagement for Freeman, where she has spent more than 20 years leading global partner engagement and event strategy. 

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!