As Vice President of Content Marketing for Freeman, Katherine Zimoulis helps tell the stories of the incredible work being accomplished at Freeman and shares the deep insights and thought leadership found within the organization.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience