Michelle Paetz Wyatt is the Co-Founder and CEO of CadmiumCD, a provider of cloud-based event management software for meeting and event professionals.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!