Reno Macri is a founder and director of Enigma Visual Solutions, a UK-based exhibition and event company specializing in event branding, event production, exhibition stand design, exhibition services and much more. He enjoys sharing his thoughts on upcoming marketing ideas and design trends. Feel free to follow him on Twitter.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience