Ryan Green has worked in the events industry for the past seven years, specializing in event sustainability, including work as a GMIC chapter president and as a project manager for an APEX/ASTM certified venue. His mission is to help planners reduce their impacts by implementing metrics-based reduction strategies modeled after corporate sustainability programs.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience