Terry Campanaro is senior vice president of client relations - corporate accounts at GES. She is responsible for leading the sales efforts of the Corporate Accounts group, overseeing and developing the strategic global program management capabilities and new business development activities.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!