Clarion Events North America Introduces Suite of New Digital Products to Foster Connections

With the impact of COVID-19 continuing to affect the live events business, Clarion Events North America has released a new quartet of digital products. This includes Virtual Product Showcases, Episodic Content Series, On-Demand Education Membership Packages and Virtual MATCH Meetings. Through all of these virtual products, the emphasis is on fostering new, qualified relationships.

 “The events industry has been overdue for a change and our teams have taken this as a time to reimagine our offerings, working with their customers to define what matters most across each of our industry sectors,” said Greg Topalian, Clarion North America’s CEO.

With the diversification of its product offerings, Clarion has found new ways to connect communities, driving new business for exhibitors and sponsors with a highly engaged audience through virtual experiences. These products have been key to developing opportunities for lead generation for exhibitors and sponsors and have proven to be an audience acquisition tool for many of Clarion’s event brands. 

Clarion’s early digital product adopters have come from the North American Power and Energy Series, Fire & Rescue, led by FDIC and Insuretech. The leadership driving these brands have strong customer connections and have delivered ROI for both attending and exhibiting customers. The brands have ambitious plans and some, such as ITC, have been successful in bringing customers together in a focused, multi-country world tour engaging partners in different regions to help host mini events for that locality. With more than 90 hours of programming, the platform provides a way for sponsors and decision-makers to connect virtually.

“Part of our focus in the delivery of these new products is to ensure our team is structured in a way that will swiftly drive innovation, allowing us to learn, enhance and share ideas across portfolios while supporting each team to execute the customer journey in a way that will deliver the audience,” explained Topalian.

Clarion has expanded its staff, creating a central Virtual Products Team whose focus is to support the digital product offerings across all facets of the commercial business. It’s led by Liz Irving, executive vice president and head of marketing, technology and customer experience. ​​​​ 

Clarion’s new digital offerings have already begun rolling out within its 10 industry sectors in North America with plans for all of its 50-plus events to implement new virtual components supported by the Virtual Products Team.

Find more information about Clarion Events North America virtual product offerings as well as open positions with the company here.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact