Debut of Parking China Deemed a Success by Exhibitors

June 7, 2016

The first edition of Parking China, a new thematic zone within the 12th World Elevator & Escalator Expo, was held May 10-13 at the National Exhibition and Convention Center (Shanghai) in China. 

Jointly organized by Messe Frankfurt (Shanghai) Co Ltd and Langfang Conference & Exhibition Co Ltd, the zone received positive feedback from exhibitors and visitors alike.

Leading brands in the parking industry introduced their latest smart parking systems, mechanical parking facilities and car park management services. T

hese big names included: Dahua Technology, Defero Technology, Forewell Parking, Gland Machinery & Electronics, Guangxi Construction, Guangzhou Honzawa Metal Products, Hytone Parking, iRain IOE Technology, Jiu Yin Parking, Lonix IOT Technology, QianHai Ecaray, Secure Parking, SuTong Information, Wei Ming Space and ZTE ITS.

Xi’an iRain IOE Technology Service Co Ltd showcased their unique license plate identification systems, intelligent software ARM servers and all-in-one toll machines.

Zhou Jun, sales director of marketing department in Shanghai, said: “I am happy with the visitor flow and the show helped me to promote our brand. In fact, I was able to find some potential partners. Furthermore, exhibiting here enabled me to learn more about the market through technical exchange with industry peers. In future, we plan to pay more attention to these kind of events and expand its booth scale.”

Wu Shaolong, marketing director of Shanghai SuTong Information Sciences & Technology Ltd, also expressed that his firm will join next year’s edition

“Parking will be more intelligent in the future and the potential for the success of IoT products is very high,” he added. “Targeting buyers such as government bodies, Internet parking platform enterprises and smart product integrators, I was pleased to have found prospective clients at Parking China. I was also satisfied with the visitor quantity. This event was very helpful for brand promotion and connecting with target partners.”

China’s parking industry is developing quickly and Parking China visitors agreed that the zone can help to further promote the industry in China.

Wang Yi, project manager of GFR Industry & Trading Co Ltd, said: “We are a trading company which deals with spare parts and machineries. Many of our clients are very interested in parking facilities so we want to learn more about the industry’s leading technologies and acquire some useful selling points. The technical demonstrations at Parking China helped to fill our knowledge gaps and enabled us to better understand overall market trends. For these reasons, I will come back to support the show next year.”

Organized by China’s leading domestic intelligent traffic industry portal, “The 4th Static Traffic and Smart-parking Seminar and 2016 Parking Industry Gold Parking Award Ceremony” was held concurrently with Parking China.

The event attracted 200 attendees and ended on a high note. Government officials, scholars and industry experts addressed various hot topics affecting the parking industry. Topics on the sector’s outlook and challenges, solutions for the city intelligent parking market, parking solutions under the Internet Plus era, city static traffic solutions, city parking cloud platform construction and more were covered.

The next edition of Parking China will move to Shanghai New International Expo Centre (SNIEC) and be held Sept. 5-7. Being a part of the “Intellignet Green Building – IGB” exhibition platform, the 2017 edition will run concurrently with four other building technology fairs including: Shanghai Intelligent Building Technology; Shanghai Smart Home Technology; ISH Shanghai & CIHE and the Shanghai International Lighting Fair.

These five shows will help to foster a cross-sector building ecosystem under the IoT and big data era to provide total solutions for energy-efficient building technologies. Addressing interrelated building technologies on parking, smart home, intelligent building, HVAC, lighting and LED, the platform will help create more business opportunities for participants.

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Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.