Tech Talk: How BoothEasy Elevates Event Engagement with Instant Photos

September 4, 2024
bootheasy

At events, capturing memorable moments is more important than ever. In a recent interview for Tech Talk, CEN’s Danica Tormohlen sat down with Jonathan Jow, director of strategy for BoothEasy, to delve into how the company is elevating event experiences with its instant photo and video services. 

For event organizers looking to not only raise the bar on the attendee experience but also create FOMO (Fear of Missing Out) on social channels, photo and videos services like BoothEasy offer a compelling blend of technology and creativity to make every moment count.

At the recent DMC Network Exchange event at the Fairmont Sonoma Mission Inn & Spa, Jow explained the company's focus on providing nationwide interactive, engaging, and immersive photo and video experiences, emphasizing the importance of instant sharing and branding integration. For example, event logos, sponsor branding, dates, and location can be embedded into the design of sharable photos and videos. 

Here are highlights from our conversation. Watch or listen to the full interview here.

jow
Jonathan Jow, director of strategy for BoothEasy
 

Quick Take

BoothEasy's integration of artificial intelligence, focus on instant sharing, and ability to customize activations provide opportunities for event organizers and exhibitors to enhance engagement and leave a lasting impression on attendees. The service is not only about capturing moments to share with a wider audience but also about creating an immersive and memorable experience onsite for sponsors and attendees, Jow said.

Serving Event Organizers and Exhibitors

Catering to both event organizers and individual exhibitors, BoothEasy’s services range from full content coverage, including photography and videography, to interactive photo experiences like photo booths and AI-driven concepts, Jow explained. A notable feature is their instant headshot experience, allowing attendees to immediately get professional headshots edited and ready for use on platforms like LinkedIn.

The Power of Instant Sharing

Jow highlighted the significance of instant sharing in today's attention economy. With social media platforms like TikTok and Instagram dominating people's time, immediate content sharing from events is critical. By allowing for instant posting on social media, BoothEasy helps event organizers amplify their reach and create a sense of FOMO among their customers and prospects who may not have been able to attend.

dmc exchange
Attendees at the DMC Network Exchange had instant access to photos with event branding to share on social.
 

AI Integration in Photo Experiences

One of the intriguing aspects of BoothEasy's services is their use of artificial intelligence. Jow explained how AI is used for various touch-ups on headshots and even for generating creative photo experiences. Examples include transforming attendees into superheroes or placing them in fantastical settings, all while ensuring the output is consistent with client expectations and free from wild deviations.

bootheasy
Tip: Provide a small table for attendees to freshen up before taking head shots.
 

Custom Activations

BoothEasy handles numerous large-scale events weekly, deploying teams nationally across 12 cities. The company also offers unique activations, such as 360 cameras at red carpet events and interactive murals at high-end consumer activations. The customizable experiences, like glam bots and custom sports trading cards, have seen significant popularity, especially among sports and pop culture events.

Future Trends and Adoption

While high-end social events are leading the adoption of these cutting-edge technologies, Jow expressed optimism that such innovations would eventually trickle down to B2B events. He encouraged more adventurous planners to explore and adopt new technologies to enhance event engagement and create memorable experiences.

Main image: Headshot photo booth at the DMC Network Exchange

Related: SPOTMYPHOTOS UNLEASHES REAL-TIME PHOTO DELIVERY FOR EVENT ATTENDEES


 

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.