AEM Will Launch CONEXPO Latin America in 2015 in Chile
The Association of Equipment Manufacturers is setting it sites on the growing Latin American market with the planned launch of CONEXPO Latin America in 2015 in Santiago, Chile.
Plans for CONEXPO Latin America were unveiled during an AEM press conference April 18 at the bauma trade fair in Munich, Germany.
AEMhas signed a letter of intent with the Chilean Chamber of Construction to collocate CONEXPO Latin America with the Chamber’s Edifica exposition to be held October 2015.
“We value our longstanding relationship with the Chamber, and this collocation complements our mutual efforts to support business growth in the Latin American construction and construction equipment sectors,” stated Megan Tanel, AEM vice president exhibitions and events.
Latin America is a key world region for off-road equipment manufacturers doing business globally and launching into the region was in response to member feedback for improved marketing opportunities for global equipment manufacturers within Latin America, according to AEM officials.
The show will feature the latest construction and construction materials equipment, technologies and services for the Latin America marketplace.
AEM has worked with the Chilean Chamber of Construction for more than a decade to foster mutual cooperation on issues including safety, standards development, market information and trade promotion.
“The Chamber is pleased to work with AEM; our efforts benefit all our members to help their companies prosper,” said Carlos Erdmann, president, Organizer Committee of the Chilean Chamber of Construction.
He added, “Our Edifica-Expo Hormigón trade fair is a successful meeting place for the construction sector of infrastructure, housing, equipment and machinery, and the Chamber welcomes the collocation of CONEXPO Latin America.”
The plan is to rotate the location of CONEXPO Latin America between the northern and southern areas of South America to offer opportunity to buyers from all regions, according to show officials.
The show will launch as an annual event, with future timing and rotation with other events to be determined.
AEM will work with partner associations and also receive valuable support from MMI, organizers of bauma. AEM and MMI partner on bC India and AEM supports MMI shows in other key regions.