Four HKTDC Fairs Post Records
Hong Kong Trade Development Council (HKTDC) held four co-located trade shows from 11th to 14th January at Hong Kong Convention and Exhibition Centre (HKCEC). The largest show is HKTDC Hong Kong Toys & Games Fair. The others were Hong Kong Baby Products Fair, Hong Kong International Licensing Show and Hong Kong International Stationery Fair. The Stationery Fair was jointly organised by the HKTDC and Messe Frankfurt. Together, the four fairs featured over 3,100 exhibitors, setting a new record.
The four shows attracted 117,000 buyers, up 5.5% compared with last year. More than 45,000 buyers visited the Toys & Games Fair. The Baby Products Fair welcomed nearly 30,000 buyers and the Stationery Fair attracted over 20,000 buyers. An additional, 20,000 visitors attended the International Licensing Show.
The Licensing Show was a particularly strong success. 20,800 industry professionals from over 100 countries and regions attended the event. Attendance was up by 5.6% compared with the year before. The Asian Licensing Conference was held on during first two days of the exhibition and more than 30 leading licensing experts joined the conference. The exhibition featured over 340 exhibitors from 15 countries and hosted more than 860 brands.