How to Use Prescheduled Tweets to Promote Your Event

November 10, 2013

A couple of weeks ago, Twitter announced a new feature which allows all users to schedule a tweet. Though not an unprecedented feature - a number of third-party applications already provided this option - the announcement from Twitter sparked an intense online debate on the pros and cons of pre-scheduled messaging.

For a busy show manager who has an ever-growing list of operational details and issues to take care of, the ability to post appropriate messages on a pre-determined schedule can be a heaven-sent option.

Not sure which messages can be easily scheduled ahead of your event? We have some nifty ideas to get you started! Consider scheduling messages to:

  • Remind followers of the official hashtag(s).
  • Create buzz around special events, such as gala dinners or keynote sessions.
  • Announce the names of pre-determined raffle or award winners.
  • Appreciate the trend setters and top performers in your industry.
  • Share the Twitter handles of your speakers and presenters.
  • Send timely alerts. For example, you could send a reminder to exhibitors about onsite booth sales.
  • Share important links with attendees, e.g. registration site, FAQ pages, local information, etc.
  • Thank your event sponsors for their support.

Last but not the least, it’s important to note that you would still need to review scheduled posts periodically and ensure that messages that are not valid or suitable for any reason are edited or cancelled in a timely manner. And do respond to live tweets from your fans and followers right away to keep them engaged!

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact