N�rnbergMesse North America Acquires InterBev

September 22, 2011

The American Beverage Association sold its biennial InterBev show, an event for the U.S. beverage industry, to NürnbergMesse North America.

“We acquired InterBev from the American Beverage Association,” said Dirk Ebener, CEO and director of NürnbergMesse North America, which is based in Atlanta. “They will support InterBev with their industry knowledge.”

He added. “A major partner with deep industry knowledge plus the trade show expertise of NürnbergMesse North America give this strategic development of InterBev great potential for success. For the 2012 show, we plan to add tea and mixed-milk beverages to the product scope.”

Three hundred exhibitors are expected at the 2012 show on tap in October in Las Vegas.

Companies on the showfloor will be manufacturers and bottlers of refreshment drinks, juices, waters and energy drinks, as well as booths representing beverage raw materials, packaging, logistics and marketing, according to NürnbergMesse North America officials.

The contact between ABA and NürnbergMesse North America was made by Wolfgang Schellkes, CEO of Fair Relations GmbH, a cooperative partner of NürnbergMesse Group.

InterBev was launched in 1920 in the middle of Prohibition in the U.S. and only alcohol-free drinks were displayed. More than 90 years later, the show has grown under ABA leadership and is held every two years around the country.

The show’s educational program was developed by ABA and recent presentations, such as beverage innovations, sustainability, logistics, and storage, give exhibitors and attendees added value, according to NürnbergMesse North America officials.

InterBev fits into Germany-based NürnbergMesse Group’s existing portfolio, which has been in the beverage market since the late 1970s.

In November, Brau Beviale will be held at the Nuremberg Congress Center, with around 1,300 exhibitors and approximately 32,000 attendees.

“One thing’s for sure,” Ebener said. “We’ll take a good look around at BrauBeviale this year!”

The NürnbergMesse Group also has the BioFach, the World Organic Trade Fair in February, which also has beverage components, and FachPack in September, a European packaging event, including beverage packaging and packaging logistics.

The most recent InterBev was presented by ABA and International Bottled Water Association Sept. 22-24 at the Orange County Convention Center in Orlando.

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact