SIA Snow Show Changes Dates to December Timeframe for 2017

January 1, 2016

Next year will be an interesting one for SIA Snow Show, since SnowSports Industries America, the show’s owner, will hold two shows that year.

In 2017, the show will switch from a January to a December timeframe at the Colorado Convention Center in Denver, meeting the needs of buyers and sellers, according to SIA officials.

“This decision was made with great care and consideration given to the evolving buy/sell cycle, and an eye on the future growth of the industry,” said Nick Sargent, SIA’s incoming president.

He added, “The show’s purpose is to preview product in the best possible way for retailers to make educated and effective buying decisions when they place their orders at the appropriate time. We look forward to the benefits that this shift will provide to the snow sports community, including our retailers, reps, suppliers and the industry as a whole.”

SIA, the snow sports industry’s member-owned trade association, currently is planning on a three-day format, with show hours spanning 8 a.m. to 8 p.m., from Tuesday through Thursday. 

Bob Gundram, chair of SIA’s board of directors and CEO of C3, saidthat “this very important decision was made with extensive input from retailers, reps and suppliers, with the 2017 cycle being selected to offer all organizations involved enough time to adjust to the change.” 

According to Mike Adams, vice president and commercial director of Amer Sports, “this shift is being made to serve the industry better by placing the Show in a timeframe that allows for suppliers to be closer to their customers when buying decisions are being considered. It’s an imperative adjustment, especially in the softgoods and expanding hardgoods markets, and one that keeps the Show relevant to the evolving state of the business’ production, buying and consumer cycles.” 

The upcoming Snow Show and On-Snow Demo is scheduled Jan. 28 - Feb. 2, with its Industry + Intelligence education day Jan. 27.

The January 2017 Snow Show and On-Snow Demo timing will remain consistent, spanning Jan. 25-31. The new scheduling will set in with the Dec. 5-7 Snow Show dates in 2017. 

Following the 2016 Snow Show, SIA will organize individual product category task forces, comprised of retailers, reps, rep groups, buying groups, and suppliers, to outline the most efficient and effective format for the Show’s preview process, On-Snow Demo and the regional order wrap-up events that follow.

The resulting discussions and recommendations will guide the future format of the Show and SIA’s commitment to reinventing the event and ensuring a smooth buy/sell cycle, according to SIA officials.

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