U.S.-Based E.J. Krause & Associates Closes Out 4th Quarter of 2016 With Two Show Launches in Mexico
E.J. Krause & Associates ended 2016 on a high note by launching two more trade shows in Mexico: Acquatech Mexico and Intertraffic Mexico. Organized in partnership with RAI Amsterdam, both inaugural events were met with an overwhelmingly positive reception, according to show officials.
As the newest addition to the Aquatech portfolio of global events for the drinking and waste water technology sector, the first-annual Aquatech Mexico took place Oct. 26-28 at the WTC Pepsi Center in Mexico City.
Held alongside The GREEN Expo, the country’s largest trade show for the environmental, energy, renewable energy and water industries, Aquatech attracted more than 5,300 attendees and 140 exhibitors from countries including Israel, Korea, China, The Netherlands, the U.S. and Mexico.
According to event officials, Aquatech’s showfloor sold out and more than 60 percent of next year’s 30-percent-larger show floor has already been re-booked.
“We are very happy with the outcome of the first edition of Aquatech Mexico,” said José Navarro, E.J. Krause de México general director.
He added, “We knew this was going to be a great event right from the beginning based on the interest in water topics and solutions indicated by our attendees (at) The GREEN Expo in previous editions.”
In addition to a bustling exhibition, Aquatech’s conference component covered myriad key industry issues including regulation, reuse, efficiency and best practices.
“We take pride in delivering events of the highest quality in key markets for the benefit of visitors and exhibitors alike,’ said Annette Bos, show director of Aquatech Global Events with RAI Amsterdam.
She added, “This great response is exactly what we hoped for and provides an excellent starting point for our future commitment in Mexico.”
As the latest addition to the Intertraffic global event portfolio, Intertraffic Mexico launched Nov. 16-18 at the Centro Citibanamex. Covering the traffic technology sector, including infrastructure, traffic management, smart mobility, traffic safety and parking, the new annual event attracted 4,137 attendees from 45 countries and 140 exhibitors from 23 countries.
Paul St. Amour, vice president of E.J. Krause Latin America, cited Intertraffic Mexico as one of the most successful show launches he’s seen in two decades.
“Not only did the number of attendees exceed our expectations, the actual impression the event made on our exhibitors goes to show in the direct re-bookings for 2017,” he said.
St. Amour added, “Exhibitors responded with ‘tremendous show,’ ‘a great opportunity to meet different players from all over Latin America,’ and ‘many business opportunities.’ All the positive vibes resulted in an on-the-spot re-booking of 108 percent during show hours, which is unheard of. It speaks for itself (that) we will be moving to a larger hall next year.”
Intertraffic 2017 will boast a 20 percent larger show floor, more than 80 percent of which has already been rebooked, he added.
E.J. Krause’s Mexico-based event portfolio also includes Energy Mexico Oil Gas Power Expo & Congress; Expo Manufactura; ISSA/INTERCLEAN Latin America, and Mexico WindPower, to name a few.
Aquatech Mexico will return to the WTC Pepsi Center Sept. 5-7, and Intertraffic Mexico will once again hold court at the Centro Citibanamex Nov. 15-17.