Is Your Organization Ready for a Market Dominated by Mobiles?

May 3, 2015

At SMX West this year, Google’s Matt Cutts stated that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. Though Google hasn't officially backed this prediction, it is obvious that the company agrees with this assessment.

By now, we have all heard about Google's recent release of “Mobilegeddon,” the major update to Google’s mobile search algorithm.

Currently, there are roughly 2.5 times more mobile devices than PCs in use globally. And the gap is growing fast. Thus it is just a matter of time before both mobile internet traffic and mobile search dominate usage trends on a worldwide basis.

In fact, ComScore reported that for the US internet population, in March 2015 for the first time, “the number of mobile-only adult internet users exceeded the number of desktop-only internet users.”

A quick review of many other recently released reports also points to the imminent ascendancy of mobile devices.

·         A recent study by INMOBI found that U.S. mobile users spend an average of 33 percent of their media time per day, or 3.6 hours, on their mobile devices.

·         Facebook released its earnings report for Q1 2015. Going by this report, a whopping 40% of Facebook’s users – 2 out of 5 – use Facebook on mobile devices only.

·         Experian “Quarterly email benchmark report” highlighted that 53% of total email opens occurred on a mobile phone or tablet in Q3 2014. This is an increase from the 48% percent seen in Q2 2014.

·         According to wearesocial.net, mobile’s share of global web traffic leapt 39% in Jan 2015  since the same time last year, with one-third of all web pages now served to mobile phones.

Of course, PCs are not going to disappear any time soon. Leading smart organizations will to continue to invest in multi-screen, multi-device technology solutions for their consumers. But, they have also begun to evolve a mobile-centric approach to customer acquisition and retention.

Right now is a good time to start asking yourself if your organization is ready for a market dominated by mobile user.

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