International Mass Retail Association (IMRA)

Address:
1700 N Moore St., Ste. 2250
Arlington
Virginia
22209
USA
Organization Contact Title
Event Manager
Organization Contact First Name
Kim
Organization Contact Last Name
Sackett
Email
ksackett@strategicconventions.com
Organization Contact Telephone
703-841-2300
Fax
703-841-1184

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!