Blogs

July 24, 2017
This is an exciting year for the events industry, with mind-blowing technology making its way into the events sphere and enhancing people’s experiences. What we might have thought of as an event or exhibition ten years ago has completely transformed. We’ve officially embraced the intelligent age, with refrigerators that know what milk we like in our coffee and thermostats that warm our living... more
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July 20, 2017
When thousands of people attend a trade show exhibition hall with their colleagues, customers and client prospects, the good news is that there is a lot of sales prospecting and high-powered networking going on. The bad news is that you might have a bulky product to transport. If you can take your products to a show in your own van, then this post might not be for you. But if you have a large... more
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July 17, 2017
According to Exhibit Surveys Inc.’s annual Trade Show Trends report, 84 percent of exhibition attendees make or recommend final purchasing decisions at their companies. Therefore, failing to promote an organization’s event attendance effectively can factor to a colossal missed opportunity. To maximize your event marketing and exhibition ROI, we’ve put together 3 essential tips you should... more
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July 13, 2017
There’s nearly an endless (and ever-growing!) supply of technology you can utilize at trade shows and events. However, having the latest and greatest tech doesn’t necessarily mean you’ll have a more successful event or get more leads at the show. In order to be truly great, event technology should be aligned with your event goals and used in a way that promotes engagement and interaction. It... more
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July 11, 2017
As consumers and attendees increasingly rely on smartphones and digital tools, marketers look to bridge the online and physical worlds to maximize engagement and create unique moments. Virtual and hybrid events offer the perfect solution by combining the best of brand experience with the digital engagement people crave. According to Market Research Media, virtual events will grow from $14... more
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July 5, 2017
Learn how to better engage trade show attendees by reviewing this telling research from CEIR about tactics attendees engage with on the show floor. The 2017 Attendee Floor Engagement Study by CEIR, the Center for Exhibition and Industry Research, shows which engagement strategies are most likely to drive attendees to engage with people and product at the trade show floor. After all, that is... more
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June 26, 2017
Any event, at its core, is all about content. Content is the driving force behind attracting attendees to your event, keeping them engaged and returning for more. It’s what establishes an organization as a thought leader, a credible partner or trusted advisor in your market. Content can make – or break – an event. But developing content that will appeal to your target audience can be time-... more
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June 22, 2017
Coordinating trade shows and exhibitions come with their fair share of challenges and one of them is how to best engage attendees. Did you know that messaging apps are used on average nine times a day, compared to 1.9 times a day for all other apps? Text messaging and mobile apps can be used to communicate information to attendees to increase the success of your event. Text messages that inform... more
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June 19, 2017
From big trades to trivial activities such as grocery shopping, technology has made its way into our daily lives and it’s here to stay. One such field that has embraced the technological revolution is event planning. Technology has changed the way events are planned, executed and managed. The past decade has seen multiple innovations, some bordering on brilliant that have completely transformed... more
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June 16, 2017
Trade show managers are always searching for the latest marketing trends to drive their booth’s attendance. Social media participation is key for any large event, enabling trade show goers to stay more engaged with instant updates on floor activities, educational opportunities and speaker sessions.  Every exhibitor wants to have some sort of social engagement during a show and smart trade... more
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