Blogs

May 25, 2017
Each time you sell your products at a trade show display, you put in a lot of effort, time and money. It is, therefore, paramount to find all ways of maximizing that investment. Your primary objective should be on how to create an attention that will remain even after the show, no matter how small your budget might be. Custom trade show displays do not have to be very expensive, but they have... more
Comments (0)
May 23, 2017
Most of us have heard a variation of this question at some point in our lives: if everyone else jumped off a cliff, would you do the same? The point of this rhetorical question was meant to drive home the concept of exploring your own path rather than following in the footsteps of others. It was great advice but as marketers, many of us find ourselves following the industry pack and landing on... more
Comments (0)
May 18, 2017
My company has been providing shipping and transport cases for the trade show industry for many years. As such, we’ve operated out on the periphery, which has given us a unique perspective. We get a “big picture” view of industry movements and trends a bit earlier than specialized companies more deeply entrenched in industry segments. The Industry Is Taking a Greater Toll on Earth’s Resources... more
Comments (0)
May 16, 2017
During the recent SISO CEO Summit, I presented to delegates some highlights from my white paper: How to structure the events organizer of the future. Essentially, it’s a survival checklist that every event organizer should follow. Why? Because right now, the business of organizing events is being tested. Exhibitors and attendees are asking for more. The digital revolution is encroaching on the... more
Comments (0)
May 12, 2017
Good news for trade show organizers: According to a recent Attendee Acquisition Benchmarks and Trends Study, 66 percent of organizations are expecting increased attendance in 2017. So, while this optimistic outlook is encouraging, how should you go about getting your share of this increased attendance? In other words, how do you grow your trade show? Target Executive-Level Professionals.... more
Comments (0)
May 9, 2017
You know that your booth staffers are one of your most valuable, if not the most valuable asset when exhibiting at a trade show or hosting a business event. However, you may feel like you have little to no control over how they perform at the show. Yet, by selecting the right staffers, offering appropriate incentives, recognition and training, you can be sure they will rise to the... more
Comments (0)
May 4, 2017
“Video Killed the Radio Star,” by The Buggles rang through my ears as I sat and pondered the future of this dynamic industry we work in – the Events Industry. All of us who are truly ingrained in it bring our own unique perspectives to this enigmatic topic. But most, I think, will agree with me when I say that our great industry will not “go gentle into that good night.” No matter what tests... more
Comments (0)
May 2, 2017
Of all the types of event data we deal with at Bear Analytics, attendee verification data is one of the least exciting, but failure to understand who truly attends your trade show, conference or event robs your logistics and marketing teams of critical insights that can fuel event growth and more sophisticated forecasting and marketing. Do you know how your event’s AOV coding is generated? Do... more
Comments (0)
April 25, 2017
Some of the most innovative and influential ideas for brand experiences come when people with diverse perspectives come together. We believe in “intersectional design thinking” – the power of bringing together diverse viewpoints to solve a challenge or think creatively about an opportunity. But the act of bringing people together doesn’t always result in breakthrough thinking. The... more
Comments (0)
April 20, 2017
So, how do we do this? Before you can personalize anything, you need to know who you are talking to.  As usual, the champion (and yet at times the thorn in any marketer’s side) is DATA. You need to know and collect as much information from your exhibitors, sponsors, and attendees as possible. I know that this is no easy feat if one is new to digital marketing but start by taking baby steps... more
Comments (0)

Pages