Blogs

April 25, 2017
Some of the most innovative and influential ideas for brand experiences come when people with diverse perspectives come together. We believe in “intersectional design thinking” – the power of bringing together diverse viewpoints to solve a challenge or think creatively about an opportunity. But the act of bringing people together doesn’t always result in breakthrough thinking. The... more
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April 20, 2017
So, how do we do this? Before you can personalize anything, you need to know who you are talking to.  As usual, the champion (and yet at times the thorn in any marketer’s side) is DATA. You need to know and collect as much information from your exhibitors, sponsors, and attendees as possible. I know that this is no easy feat if one is new to digital marketing but start by taking baby steps... more
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April 21, 2017
Recently, I was reading a blog for sales professionals: 4 Trends Dominating Customer Engagement That Sales Teams Need to Know About. It highlighted the fact that customers are more informed than ever about the product or service you (the sales professional) are attempting to sell them. The information age has increased the transparency of the consumer -sales person dynamic. This... more
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April 15, 2017
Sept. 11, 2001. That is the day that set the stage for the new psyche of America for the 21st Century. Vulnerability and fear are now played upon by politicians and the average American now realizes how fast things can change. I happened to be attending a workshop in Midtown Manhattan on 9/11 and I saw first-hand how fast the atmosphere of a fast-paced, cosmopolitan hub can change. In a matter of... more
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April 14, 2017
Event professionals know all too well the pressure to increase revenue each year. Budgets get tighter, costs are cut and yet the attendee experience is expected to improve – and so is attendance! So how do organizers balance this list of competing priorities while still increasing event revenue? One solution is to find additional revenue where no one is looking. For instance, by adding a few... more
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April 7, 2017
Everyone has an opinion. In our industry, one of the most talked about subjects today is lead generation and ROI. There are a lot of posts, blogs and commentary about the subject that have been doing the rounds with a large proportion of those people adamant that their way is right. Here’s my way … I was fortunate enough to be invited to the Event Tech Talks panel discussion titled Lead... more
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April 5, 2017
Virtual reality is a really hot topic right now in the events and social marketing industries. Though it certainly isn’t the first time VR burst onto the scene (remember the 1990s?), it seems the technology has finally caught up enough with programmers’ imaginations for there to be a real buzz and genuine consumer interest. Like any event technology though, it’s important that virtual and... more
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March 31, 2017
Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand out and connect with potential and existing clients. There is another way to stand out and to garner attention for your company and for your brand, and that is to have someone in the company speak at the event.  Speaking at an event can seem daunting and,... more
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March 30, 2017
Creating a great brand experience and creating great content are not distinctly different activities. A successful brand experience maximizes all the ways you can engage attendees, setting the stage for them to interact, network and share information. And as they say, content is king. Content is a natural extension of any brand experience, whether that’s the thought leadership shared during... more
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March 23, 2017
Custom displays are not supposed to cost much. But that's not what is reflected in the current market, where prices of many trade show displays are nearly equivalent to that of a house. It still is possible to customize your trade show display without having to pay much. Here are some of the tips you can follow to avoid spending much money for your trade show displays. You Will Need to Upgrade... more
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