I have probably interviewed well over 200 salespeople in the last 20 years when I was seeking to fill various positions. One question I always ask every candidate is:
“On a scale of 1 to 10, with 1 being ‘not at all’ and 10 being ‘obsessed’, how motivated are you by money?”
If you want to work for me, the answer... more
When it comes to “virtual trade shows”, I agree with Gertrude Stein’s long-ago observation: There is no there, there.
A virtual event and an in-person event can each be described as a “trade show”. True … and a TV turkey dinner and mom’s Thanksgiving turkey dinner are both “turkey dinners”.
There are... more
Finding the right speaker for an event is paramount to the success of the conference. Speakers do more than just share content, they set the tone for the whole meeting. But finding speakers who can have the right impact is getting more difficult, as more people are calling themselves speakers.
As a speaker I know that I am not the right fit for every event, yet I also am an... more
Trade show attendees have more and more options available to them every day. New, competing events are popping up everywhere vying for their attention. Education, networking opportunities and vendor research is now available for free online.
Trade Shows have a unique opportunity provide enhanced education, networking and exposure to industry suppliers that attendees can... more
The EMS team traveled to Orlando, Fla., for the Southeast Acquirers Association’s Annual Conference this past March. While there, we organized a 6-second Vine Video Contest.
My apologies for the redundant structure of that last sentence to those already familiar with Vine. For those who are not, however,... more
As many of you know, I write about travel and hotel experiences. Hotels have to work on the user experience as much as we trade show managers do, since that experience can affect your trip, regardless of business or travel. I also write about online reputation management and how important that is. Let’s discuss what happens when those items intersect.
“80 percent of success is showing up.”
I recently attended a breakfast meeting. I sat at a table with a group of friends, “friends” as defined by Will Rogers: “A stranger is just a friend I haven’t met yet”.
Richard, my new friend to my immediate right, asked what I did for a living. When I described what “... more
Zombies are having a renaissance lately, what with the popular “The Walking Dead” T.V. show on cable, and now the romantic comedy “Warm Bodies” in the theaters. But unfortunately, zombies have always been all-too popular at trade shows.
Trade show zombies are those slow-moving, nearly brain-dead attendees stumbling down the aisle. ... more