Planning the look, feel and concept of your trade show exhibit can be a daunting task, and with increasing creativity and spectacle on the trade show floor I’m sure you’ve been feeling the pressure to get more and more creative with you booths.
Creativity starts with the planning process, so my suggestion? Breathe some new life into your brainstorming and design process by... more
A trade show is one giant competition for attention. Consider all the clamor and distractions that the average attendee experiences as they walk the aisles: booming presentations, flashing lights, streaming videos, and more. It can seem like so much screaming. So how does an exhibitor communicate the right messages to the right people in a compelling way? Following are a few... more
Something must be in the air because in the past week or so I have received an inordinate amount of email messages that say something like, ‘Oops, please disregard our earlier message’ or ‘Oops, we told you about this great new product but forgot to tell you the name of it’.
I also have seen a ton of emails come through (as either actual messages or with attached... more
I attended a show recently in Las Vegas, and I was amazed with the exhibits on the show floor. Some, however, were just a little off. Take heed of these common trip-ups around your next booth experience.
A design that is too feminine or masculine. This is a delicate balancing act. You want a booth design that appeals to both, so you... more
Taking a proactive approach that attracts more people to yourtrade show booth exhibitis always a good idea. But you also need to spend some time looking over your plan to make sure you don't include these four bonehead ideas that some trade show displayexhibitors make.
Wasting Money on Swag No One Wants
Giving away items to the... more
Unlike most other forms of marketing, exhibiting at a trade show gives businesses the invaluable opportunity to have face-to-face interactions with prospects. Exhibitors need to develop their event plan with this unique advantage in mind.
If booth staffers are highly skilled and well-trained, they could be able to develop key business relationships and build strong lead... more
If you’ve ever attended a trade show and walked the exhibit hall aisles, I think you’ll recognize this type of trade show exhibitor … I call him (or her) the “trade show carnival barker”.
What’s a trade show carnival barker, or as I like to shorten it, a trade show barker? He’s the guy who acts like the loudmouth shouting announcer... more
Technology can boost any trade show displays popularity at the event, especially in this day and age where most people can’t go anywhere without their smart phone in tow. Keeping your audience engaged and entertained will not only enhance the look of your booth, but it will also help you generate leads. Here are several ways you can incorporate technology into your display system.... more