Blogs

Oct 19, 2017

Are you preparing for an upcoming trade show? If so, you’re most likely searching for great giveaway ideas to make your brand stand out.

Giveaways present great opportunities for you to leave a lasting impression on event-goers. With creative, high-quality giveaways, you’ll get more people to your booth and interacting with your brand.

However, there are many giveaways out there that are just plain boring. To make sure trade show attendees hang on to your item instead of ditching it in the trash, try handing out these eight giveaways that people will actually want.

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Oct 17, 2017

The nature of events is changing and with it the responsibilities of the modern show organizer.

In addition to all the other roles they are asked to take on (empathetic storytellers, tech-savvy marketers), today’s show organizers have to be strategists as well. That’s because successful brand experiences aren’t just singular, one-time events – they’re part of an ongoing, multichannel brand narrative.… more

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Oct 12, 2017

Background

The recent controversy at Google underscores a persistent problem in the technology sector: Women remain significantly underrepresented at all levels. The results of a 2017 women in technology survey by ISACA.org tells… more

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Oct 10, 2017

If you are planning to display your own booth at a trade show for the very first time, it is worthwhile to invest a little time in strategizing and researching the various marketing ideas that will help attract more customers to your brand and leveraging the exposure for reaping great benefits for your company.

Here are six ways in which you can ensure great success and value for your first trade show booth attendance.

Pre-Trade Show Activitiesmore

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Oct 05, 2017

Augmented reality and virtual reality sound like something out of “2001: A Space Odyssey,” right? Or, if you’ve been paying attention, perhaps you’re well aware of how virtual reality glasses are becoming a hit among younger generations, with 15-year-olds clamoring to get a pair for video game sessions. However, augmented and virtual reality are becoming a very real part of life, and it’s time to consider adding them to your event agenda.

By the year 2020, it’s estimated that the virtual and augmented reality market will be worth close to more

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Oct 03, 2017

Our hearts go out to natural disaster victims from all over the world, including recent ones in Houston, Florida and Mexico. Disasters are hard enough when you are home but they can take more complexity when you are traveling.

Trade Show Tips

If you were traveling to a trade show or large event, check out their website to see the status of the event. Some may choose to cancel, shorten or re-schedule. Make sure to check this before you travel or ship last-minute items if there is the possibility of an emergency in the area.… more

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Sep 25, 2017

No. 1: Always have a “Plan B”

One of the questions I’m often asked as a trade show industry veteran is, “What do you wish you’d known back in your first year of managing trade show exhibits that you know now?” To answer this question, here is the first in a series of posts addressing the most important lessons I’ve learned, mostly as a lifelong student of the University of Hard Knocks.

If you’ve ever heard of Murphy’s Lawmore

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Sep 26, 2017

Nothing ruins an outdoor event faster than severe weather. However, intentional planning for weather conditions is key for a successful outdoor event or meeting. Weather can be tricky and hard to predict, but with a little insight and a few tips, any event planner can be prepared for what’s in the forecast.

Most people rely on free weather apps for up-to-date weather alerts. However, they lack real-time, location-specific information, are unreliable and can’t accurately predict where and when lightning will strike. Delayed… more

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Sep 21, 2017

Registration vendors and show management work together all year making decisions to maximize their show’s impact on attendees and exhibitors. How can you determine if your decisions reflect the needs, experiences and challenges of attendees?

Attending an event and taking the time to “walk in your attendees’ shoes” provides an amazing perspective and insight into their experience. I have learned more from time spent onsite than I could ever learn while sitting in my office.

Observation No. 1: Get Your Badge and Go

There is one common goal with all… more

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Sep 20, 2017

My mom and I were making our way through her favorite supermarket recently, when she said to me, “We should have picked up a directory.” Although my mom has been coming to this store for more than 20 years, the store’s ongoing remodel had left her feeling out of sorts. It took a few wrong turns before we finally came across the orange juice.

This experience reinforces what I’ve come across during trade shows: attendees want something… more

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