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January 27, 2012

Five Quick Tips for the Occasional Exhibitor

Trade shows are not your whole job, just a part of it. You only do, at most, a few small shows a year, and you've got lots of other responsibilities to handle. So all this detail in our blog about doing trade shows better? You simply have no time for it all.

But you still would like to boost your results – but only if the changes are simple and quick. So in that vein, here are five... more

January 27, 2012

Resolving to be Less Resolute

Now that we’re nearly a month into the New Year, I’ve had the chance to test my resolve in living by my resolutions. Our industry makes having a healthy lifestyle challenging, but I'm ever-optimistic that I can achieve a good work/life balance. How am I doing so far?
 
Resolution 1: Get more sleep. Study after study says that it’s... more

January 22, 2012

Is a Speaker More Than a Vendor?

Conferences, seminars, conventions and trade shows utilize a lot of speakers. In fact, the meetings industry provides speakers with much of the work that supports their careers. This includes paid professional speakers, free industry speakers, educators and topic experts. Some get paid to speak, while others are there to promote their brand, and every one of them has a direct impact on the... more

January 16, 2012

Collocated PCMA Convening Leaders and Virtual Edge Summit - Ready or Not Planners, Technology and the Future are Going to Kick Your ... Assumptions

There was no greater proof that meeting planners are irreversibly, indisputably and uncontrollably being dragged into the future - whether their boards or bosses buy into it or not - than last week’s Convening Leaders and Virtual Edge Summit collocated conference in San Diego.

Between the major tech company announcements, shifts in presentation architecture and futuristic... more

January 13, 2012

The Conference as Performance Art

Performance Art is a collaborative art form that came into favor in the 1960s and 1970s as a fusion of several artistic media; dance, music, video, painting, film, video, drama, and/or sculpture. As a performance presented to an audience, it can be either scripted or unscripted and include a variety of levels of audience participation. The action can be live or via media, or a mix of both.... more

January 12, 2012

10 Things I Wish I Knew Before I Started Exhibiting at Trade Shows

Recently, I posted the “10 Things I Wish I Knew Before I Started In Marketing" and was amazed at the response. So, in that same vein, here are 10 indispensible lessons I... more

January 5, 2012

Viewing PCMA as a New Attendee

In a few short days, I will be joining many of the most passionate and committed professionals in the face-to-face industry. Convening Leaders, (Professional Convention Management Association's) annual convention, begins this weekend in San Diego and I look forward to the experience every year. But, what I am realizing is that the best way for me to engage at Convening Leaders this year is... more

January 4, 2012

Six Advanced Trade Show Strategies and Tactics

Congrats - you’re no longer the trade show rookie.

You’ve trained your booth staffers to work the aisles. You’ve asked for (and received) a trade show display with bold images and clear messaging. And you know how to put together a trade show promotion that gets more people to your booth.

Been there,... more

December 27, 2011

Meetings Industry Predictions for 2012

December and January spark articles and blog posts filled with predictions for the New Year. While I cannot really know what will happen in the world, I do have some observations about meetings and conferences from my time spent as a keynote and breakout speaker at more than 300 events (59 presentations in 2011).

1. The meetings business will continue to recover from the hits it took... more

December 22, 2011

Saying “Thank you” - One of the Most Overlooked Forms of Compensation

Is a paycheck the only form of compensation we can give to our employees? I’ll agree to disagree with those who believe that it is. The primary reason most people work is to earn the compensation to support their lifestyle, but I strongly believe that a person can’t be happy in their career purely by monetary compensation.

To me, one of the most overlooked forms of... more