Blogs

February 21, 2017
Technology is infiltrating every aspect of our lives. From the moment we wake up to the moment we get ready for bed, most of us interact with some sort of technology. While I am in the business of face-to-face events, we can’t deny that the explosion in new technologies makes our lives easier while facilitating growth and connectivity in our businesses. Additionally, much of today’s innovation,... more
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February 17, 2017
If you are like most exhibitors, you have screens, monitors and tablets in your booth … but you aren’t really sure how to best use this powerful digital tech to create more impact. According to a 2015 white paper Tech for Trade Show Exhibitors from Skyline Exhibits and Access Intelligence, most exhibitors are still putting PowerPoint slides or their own websites on the screen.  ... more
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February 16, 2017
Continuing the digital education, virtual reality officially arrived at the event industry at Convening Leaders. At the already bustling TechCentral, crowds eagerly awaited their turn to wear virtual reality headsets. A picture may say a thousand words, but the looks on participants’ faces after a virtual reality demo told a thousand experiences. When applied to brand experiences, virtual... more
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February 16, 2017
Digitalization is nothing yet to come. We are all living in the age of digitalization. We are already embedded, but it should not be considered as an end in itself. The question is: What’s in it for the customers or what’s in it for your own organization? Digitalization: an important step of development in our industry As one major economic trend, the influence of digitalization could... more
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February 10, 2017
Big data, small data, box data, fish. Any ‘90s raver will tell you that this was the dance move of choice with students across the country. Well, close…but maybe this one’s the Silicon Valley dance trend of 2017? At the end of every year, content either focuses on trends or a full-on Year In Review. What’s hot? What’s not? What’s coming next? Companies announce what’s "new" and the cycle... more
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February 10, 2017
In the trade show industry, and specifically for sales teams, producing results by means of booth and sponsorship sales is customarily the criteria by which “productivity” is measured. If we accept the end result as a good measure of productivity, and for all practical purposes it does seem to be the best option, then keeping the team’s focus on both short and long-term goals is key to success.... more
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February 3, 2017
The sedentary experiences of most virtual reality activations today with a heavy headset and repurposed gaming chair are quickly coming to an end. The latest and best VR experiences allow users to get up and walk around or incorporate additional elements, such as motion or even scent, providing a completely immersive sensory experience for event attendees. This strategy has come to life as part... more
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February 2, 2017
I knew going to Cuba this past year would be a culture shock. I was anticipating getting lost in salsa music and diving into the daily life of a local — a detour from my ordinary routine. But actually being in Cuba helped me realize the importance of face-to-face experiences. The language barrier (I don’t speak fluent Spanish, and most Cubans I met — including my host family... more
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January 25, 2017
“The minute you think you've got it made, disaster is just around the corner.” – Joe Paterno It has been almost a year since I passed on the management responsibilities of the International Production & Processing Expo (IPPE) to my successor. It was 7 a.m., and the 2016 show was due to open at 10 a.m. I was in the show office when I hear the plaintive cry from my successor to follow him. As... more
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January 20, 2017
With more and more conference and event organizers competing to attract participants, it is important to use every strategy available to “get the word out”. Conference and event speakers are a largely untapped resource. Many keynote speakers and breakout session facilitators have extensive and active networks both on and off-line. By enlisting the aid of speakers to reach out to their existing... more
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