Blogs

Apr 19, 2018
With more than 20 years of experience serving the events industry, Nick Borelli has earned the coveted role as trusted advisor to many event organizers and for good reason. His command of digital marketing strategies is impressive. In any given week, you’ll also find Nick sharing insights at industry events, in webinars or in his Facebook Live Stream broadcasts. What I appreciate most about Nick is his extra-mile, go-giver style, coupled with his smart probing. He’s particularly good at helping event organizers to lock in on goals first – so they can zero in on the marketing strategy best… more
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Apr 17, 2018
“We bend over backward to make our clients happy.”  How many times have you heard that saying? And what does it really mean?  Assigning actions to these words is vital to a company’s success. At the end of the day, after the work is done and the event is over, people don’t remember the technology or equipment you provided, they remember how they were treated. That’s why it’s so important to make customer service a priority. In my experience with Teamwork, customer service is the root of everything we do. It’s one of the reasons that attracted me to the company in the first place. I value… more
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Apr 16, 2018
Every business I’ve worked with has one common bond, and that is the awareness and efforts to implement programs to become more environmentally friendly and improve processes to become “Green.” Even if it isn’t in their existing company culture to have this awareness, it’s a topic I bring up as I consult with various companies now and it’s how I operate my business – I am paperless, wireless, remote – all those earth-friendly achievements we should all strive for. It’s not only a smart business move for multiple reasons we’ll discuss but it’s the right thing to do. Creating a paperless… more
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Apr 16, 2018
The quality of your graphics can make or break your success at events. But they can also break your budget and put a serious strain on the environment.  In an attempt to grab attention, exhibitors try to out-do each other with the biggest, best and flashiest graphics. The result? An event that rivals Times Square for sheer sensory overload, with out-of-control costs and a negative environmental impact.  It’s time to look at sustainability and how to reduce your graphics clutter.  Out with the old What materials do you select for exhibit graphics?  If you're still using foam core, then… more
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Apr 12, 2018
Whether you are a company or an individual professional, your social media presence or absence drives your visibility and branding. In addition, just planting your stake in the social media landscape is no longer adequate to enhance your brand. Once your digital locations are established, the next important step is to feed the “social media content monster.” That monster thrives on Posts, Tweets, Shares and Likes, similar to how we need oxygen to live. The content you post needs to be fresh so that it is relevant to interests of the audience at that moment. In addition, it needs to be timely… more
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Apr 10, 2018
Career paths are not always linear. Sometimes they zigzag every which way, from different departments to new destinations. Exciting things can happen when your career path takes an unexpected turn. It’s rare to find someone who sought out a career in the events industry. Like so many event professionals, I fell into it, in a sense. After “falling into it,” I was promoted from one department to another, meeting people from all facets of the industry and continuously learning and growing along the way. My pinball career was self-made. I worked hard to create my own opportunities, as well as… more
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Apr 05, 2018
Committing to specific digital tactics can be difficult for marketers. There are so many different approaches that it can be tempting to continuously swipe left in search of something better. While there are quite a few bad matches out there, there also are some strategies and channels that are keepers. These approaches aren’t perfect – some have even broken marketers’ hearts in the past – but settling down with them can lead to something beautiful. Specifically, every digital marketer who wants to improve the effectiveness and efficiency of their efforts should learn to love these seven… more
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Apr 03, 2018
The best events transcend engaging the audience – they make the subject matter and entire experience come alive. An increasingly popular method is projection mapping, a technique that upends all our memories of flat-screen home movie projections and creates 3D experiences like those at the Courtyard by Marriott Super Bowl Sleepover in New York City. From theme parks to Super Bowls to brand activations, event organizers are increasingly incorporating the tech. Also known as spatial augmented reality or video mapping, the technique maps projected images onto nearly any surface, such as a… more
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Apr 02, 2018
Marketing your business at a trade show is one of the most effective ways to promote your business, but only if it’s done right. Throughout a trade show, you’ll meet a variety of potential customers and clients, but you’ll be surrounded by competition, so you’ll need to make sure that you’re able to make yourself stand out from the crowd. One of the best ways to do this is by writing effective marketing copy, perhaps in the form of brochures or flyers. This is a great way to inform and educate your leads and to help them remember you when they leave. To help you perfect this unique… more
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Mar 27, 2018
With supple fabrics, charismatic hues and daring combinations of pattern and texture, exhibit and event décor design is both daring and demure in 2018. Color and pattern trends that will dominate the year include Gray Seating, Bold Energetic Colors, as well as Graphic and Tropical Patterns. Design trends you can expect to find in 2018 are Luxurious Curves, Rich Textures, Modern Industrial Chic incorporating the 70’s vibe, and Powered Meeting Chairs. Incorporating furniture design trends can keep exhibits relevant and engaging. Here are a few to consider:   Stark, angular furnishings are… more
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