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April 18, 2014

Coachella 2014: 5 Ways to Event Plan for Your Target

Yes, it’s that time of year again … I was one of lucky few (more than 200,000) people who were able to frolic the Empire Polo Fields in Indio, CA at Coachella 2014. Not only did this year’s event increase my expectations for any future music festivals, I... more

April 11, 2014

Secrets of Successful Trade Show Messaging

A trade show is one giant competition for attention. Consider all the clamor and distractions that the average attendee experiences as they walk the aisles: booming presentations, flashing lights, streaming videos, and more. It can seem like so much screaming.   So how does an exhibitor communicate the right messages to the right people in a compelling way? Following are a few... more

April 10, 2014

Think a Minute … Before Hitting ‘Send’ on That Email

Something must be in the air because in the past week or so I have received an inordinate amount of email messages that say something like, ‘Oops, please disregard our earlier message’ or ‘Oops, we told you about this great new product but forgot to tell you the name of it’.

I also have seen a ton of emails come through (as either actual messages or with attached... more

April 6, 2014

CONEXPO-CON/AGG & IFPE 2014: 3 Ways Exhibitors Engaged & Stood Out

When it comes to a show like CONEXPO-CON/AGG & IFPE, having a large footprint on a show floor just isn’t going to garner the buzz it does at other shows. The desire and demand for exhibit space at a 2.5 million net square feet show (the largest show in the Western Hemisphere... more

April 6, 2014

Getting Your Booth Experience Just Right

I attended a show recently in Las Vegas, and I was amazed with the exhibits on the show floor.  Some, however, were just a little off.  Take heed of these common trip-ups around your next booth experience.
 
A design that is too feminine or masculine.  This is a delicate balancing act.  You want a booth design that appeals to both, so you... more

March 28, 2014

Don’t Do These Same 4 Mistakes Trade Show Exhibitors Make

Taking a proactive approach that attracts more people to yourtrade show booth exhibitis always a good idea. But you also need to spend some time looking over your plan to make sure you don't include these four bonehead ideas that some trade show displayexhibitors make.
 
Wasting Money on Swag No One Wants
 
Giving away items to the... more

March 28, 2014

3 Rules to Set for Trade Show Booth Staffers

Unlike most other forms of marketing, exhibiting at a trade show gives businesses the invaluable opportunity to have face-to-face interactions with prospects. Exhibitors need to develop their event plan with this unique advantage in mind.
 
If booth staffers are highly skilled and well-trained, they could be able to develop key business relationships and build strong lead... more

March 23, 2014

Can Your Trade Show Booth Speak for Itself?

If you’ve ever attended a trade show and walked the exhibit hall aisles, I think you’ll recognize this type of trade show exhibitor … I call him (or her) the “trade show carnival barker”.
 
What’s a trade show carnival barker, or as I like to shorten it, a trade show barker? He’s the guy who acts like the loudmouth shouting announcer... more

March 16, 2014

How to Use Technology in Your Trade Show Booth

Technology can boost any trade show displays popularity at the event, especially in this day and age where most people can’t go anywhere without their smart phone in tow. Keeping your audience engaged and entertained will not only enhance the look of your booth, but it will also help you generate leads. Here are several ways you can incorporate technology into your display system.... more

March 16, 2014

8 Ways Generating Content Before Your Show Will Increase Engagement

Having been to hundreds of shows, conferences, expos and tradeshows, I’m still baffled by the fact that it’s almost impossible to find out what the exhibitors at the show do before it starts.
 
I work mainly on the press/media relation’s side and there is an abundance of press kits with images, press release, overviews and fact sheets that the attendees of... more

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