Submitted by f@nt@il on Wed, 03/26/2014 - 10:34
Formerly known as IFAI Expo Americas, the newly coined IFAI Specialty Fabrics Expo better aligns with the industry?s flagship publication, Specialty Fabrics Review, and strategically focuses on the growing needs of traditional specialty fabrics market segments. The growth and demand for advanced textile applications led to IFAI?s establishment of the Advanced Textiles Conference & Trade Show, held in tandem with Specialty Fabrics Expo.
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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.