AADE explores how empowerment and teamwork extends to everyone involved with diabetes education and care. Packed with engaging general session speakers, original education sessions and novel education formats designed to help professionals better integrate the information learned into patient care goals.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.