The American Water Works Association's Annual Conference & Exposition (ACE) covers every segment of the water business. Water professionals unite each year at ACE to find solutions to the complex challenges facing the water industry.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.