Diana  Gineva is the editor of Globex 2016, the global exhibitions organising market: assessment and forecast to 2020. Since joining AMR International five years ago, Diana has developed growth strategies for many global exhibition organisers

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.