Jeff Nollman, CEM, National Sales Manager based in Chicago, Illinois has been with GES for the past 24 years. Jeff works with the International Dairy-Deli-Bakery Association and other clients.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.