Trace Cohen is the Co-founder of Launch.it, the only Event News Management Platform for expos, tradeshows and events to increase their social engagement, buzz and revenue with their exhibitor and show news by creating a Digital Media Center for them.

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.