Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
11th Annual Sales & Marketing Excellence in Pharma
2015-10-28 - 2015-10-30
For further information about the event, cost and registration please contact Andrea Weber via firstname.lastname@example.org or call +421 257 272 155.
Continuing the tradition, Fleming Europe is delighted to announce the well-established Sales & Marketing Excellence in Pharma Forum is coming back in 2015! The era of patient empowerment, patient-driven care and patient centricity is pushing pharmaceutical companies to re-think their sales and marketing strategies. Patients and their support groups are becoming “super- consumers” — capable of making real, value- based decisions based on health outcomes while increasingly taking an important role in driving policy-making. At the same time, sophisticated health information technology is further enabling, and accelerating, an outcomes-driven industry. With these and many other aspects in mind, the Sales & Marketing Excellence Forum will serve as a live platform for discussions on the most relevant topics.