Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
3rd Annual Medical Device Commercial Leaders Forum (Europe)
This three day event is the „must attend“ event for all senior directors at medical device companies who are interested in fresh approaches to improve sales or marketing performance for medical devices.
5 EVENTS IN ONE: 1. Innovative Commercial Models & Strategies for MedTech 2. Sales Force Effectiveness & Distributor Management for MedTech 3. Multichannel & Digital Marketing for MedTech 4. Physician Training & Education for Medical Devices 5. Competitive Intelligence & Customer Insights for MedTech WHY ATTEND? 1. Understand what are next generation commercial models and approaches and how medtech companies can become more patient and customer-centric. 2. Appreciate how in-house sales forces or external distributors are communicating “value”” to customers in new ways and are moving towards effective Key Account Management. 3. Find out what is the right mix of “classical” vs modern multi-channel marketing approaches and how key customers can be engaged though digital channels with effective “pull” vs “push” messages. 4. Discover how medtech leaders are enhancing customer and competitive intelligence through smart analytics to develop deeper insights which improve commercial performance. 5. Benchmark with experts in customer, physician or surgical training, to see how they are adding-value for them and providing an enhanced customer experience. Request agenda at http://commercialleaderseu2016.nextlevelpharma.com/request-agenda