Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
ADA Annual Meeting 2017
This American Dental Association video highlights how the ADA has always been a patient-centered, science-based and ethically-driven association. It captures the spirit of the ADA, and what the ADA strives to be.
Founded in 1859, the not-for-profit American Dental Association is the nation's largest dental association, representing more than 161,000 dentist members. Since then, the ADA has grown to become the leading source of oral health related information for dentists and their patients. The ADA is committed to its members and to the improvement of oral health for the public. The vision of the ADA is to be the recognized leader on oral health with its mission to help all members succeed.