Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
American Craft Council Show - Atlanta, GA Public Retail Show 2018
We see the big picture. For more than 75 years, the American Craft Council has championed craft. Our founder, Aileen Osborn Webb, recognized the significant impact craft has on individuals and communities, and established a nonprofit to preserve, cultivate, and celebrate this communal heritage.
Today, our efforts span the nation. We support professional makers through our unique nonprofit shows. We offer educational resources, including a one-of-a-kind library, conferences, public lectures, and student programs. Our national awards spotlight emerging artists and honor masters. And we promote the handmade through our resource-rich website and award-winning magazine, American Craft. Here's a snapshot of our reach.