Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
American Medical Society for Sports Medicine Annual Meeting - 2016 AMSSM 25th Annual Meeting
2016-04-15 - 2016-04-20
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Exhibit Hall:? April 5-7, 2014
The Annual Meeting is designed to be a review and update covering a wide range of sports medicine topics, utilizing a multi-disciplinary approach. The purpose of the meeting is to foster a collegial relationship among dedicated, competent sportsmedicine physicians who are recognized as experts by theirpeers and to provide a quality educational experience. The exposition is designed to update the sports medicine practitioner?sknowledge of products, information services, literature andequipment pertinent to the treatment of their patients. Materials exhibited must enhance the education of the attendees.?The American Medical Society for Sports Medicine (AMSSM) was formed in 1991 to fill a void that has existed in sports medicine from its earliest beginnings. The founders most recognized and expert sports medicine specialists realized that while there are several physician organizations which support sports medicine, there has not been a forum specific for primary care non-surgical sports medicine physicians.