Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
In 2015, the 7th Anuga FoodTec will become the world’s most important trade fair for supplying the food and drink industry. And consequently also a valuable marketplace for all those who want to present their solutions and products to a global audience of food industry. The fair is divided into the sectors Food Processing, Food Packaging and Food Safety.