Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
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APhA2017 is the most comprehensive and well-respected pharmacy meeting for pharmacy professionals and future leaders in pharmacy. APhA2017 delivers nationally recognized experts that will cover topics from leadership and pharmacy management to patient safety and medication errors. APhA’s Annual Meeting and Exposition is the product of a year-long planning effort by a dedicated group of elected and appointed individuals who are committed to delivering a conference and experience with unlimited opportunities that impact the practice of pharmacy.