Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2018-09-11 - 2018-09-15
Event contact title
International Marketing Coordinator
Event contact first name
Event contact last name
Event contact telephone number
Automechanika is one of the most successful trade show brands of Messe Frankfurt. It is the meeting place for the sector and renowned for third-country business. Automechanika presents the entire process chain in the automotive aftermarket, from point-of-sale, via services, to recycling and waste disposal. As the world’s largest trade show for the automotive aftermarket, Automechanika spotlights innovations and solutions in the fields of parts, systems, tuning, workshop equipment, bodywork & paintwork, car wash, IT & Management and the latest automobile services.