Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2016-03-04 - 2016-03-06
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At BEAUTY INTERNATIONAL, over 1,000 exhibitors and brands seize the opportunity to showcase their products and services before a committed and receptive audience of over 50,000 experts. Trade visitors from around the world use the show as their information source for their ordering and purchasing decisions. The show's product spectrum spans new findings in therapeutic and decorative cosmetics, latest offering for manicures, nail design, foot care and innovations in the sphere of solariums and tanning, fittings and accessories. BEAUTY INTERNATIONAL's hands-on approach and global range puts it ahead of the rest!