Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
California Gift Show
You come to market to see what’s new, what’s different, what will set your store apart. The California Gift Show takes “new” to a whole new level. Since acquiring it in 2013, Urban Expositions has reinvented this show – bringing back even more of the top name lines, budding artisans and new resources that once defined its fashion-forward selection and trend-driven, Southern California style. So come back to LA in January. It’s all new here!