Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2016-09-22 - 2016-09-24
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852 2827 6211
Cashmere World is a vertically integrated business platform for the international cashmere trade. It is a high-quality, annual meeting place for business, a catalyst for fashion trends and technology innovation, as well as a venue for the promotion of the unique qualities that make cashmere one of the world?s best-loved luxury materials.Now preparing for the up-coming edition, to be held from 25 - 27 September 2014 in Hong Kong, Cashmere World fosters the international collaboration of cashmere professionals spanning the various sectors of this specialised industry, from raw materials to finished products, including: ?Yarns ?Fabrics?Garments (e.g. coats, jackets, shirts, skirts, suits, trousers, etc.) ?Knitted sweaters ?Fashion accessories (e.g. gloves, hats, scarves, shawls, socks) ?Lifestyle accessories (e.g. bedspreads, blankets, cushions) ?Components & accessories (e.g. buttons, zippers) ?Processing chemicals & dyes ?Machinery
Product sectors covered: Cashmere yarns & fibers, cashmere fabric, components & raw materials accessories, process chemicals & dyes, machinery & technology, cashmere garments, cashmere fashion accessories & lifestyle products, fashion design, brand building services.